Despite a growing cultural spotlight on female storytelling and representation, Mastercard’s Women in Film research reveals that aspiring and current female filmmakers across the UK face stark career barriers yet remain hopeful for the future of the industry. Commissioned by in May 2025, the research provides a snapshot of the evolving landscape for female creatives […]
Mastercard is partnering with Netflix to offer exclusive benefits, such as presale tickets and more, at some of Netflix’s immersive in-person events and experiences in 2025. “Our shows and films have incredible fanbases, and when our audiences fall in love with a story, they don’t just want to watch it, they want to live it,” […]
Xsolla, a global video game commerce company, and Mastercard are bringing their partnership to Poland for the first time through Alior Bank. Mastercard cardholders with Alior Bank can now use Xsolla Pay with Points to redeem their loyalty points for in-game purchases directly in Xsolla’s Pay Station. Enabled by Mastercard’s digital redemptions capabilities, this integration […]
Passion for cinema in Europe is stronger than ever according to Mastercard research, which reveals that nearly half (47 per cent) of European and international visitors are the happiest when watching a film at the cinema. One in two (47 per cent) of European consumers find the opportunity to attend a film premiere as ‘priceless’ […]
Football continues to dominate the payments sector in 2024, with 140 deals totaling $371.6 million (€340.2m) annually. Mastercard’s $195 million sponsorship of the UEFA Champions League highlights the game’s commercial value. UEFA’s substantial annual expenditure, followed by FIFA and other major leagues, reinforces the sport’s global appeal. Visa also makes a strong impact with high-profile […]
The R&A has launched One Club, an evolution of its direct-to-consumer membership initiative designed to transform how fans and golfers around the world experience the sport year-round. Developed alongside IMG, the initiative marks the latest stage in the two companies’ long-standing partnership to drive long-term growth and enhance fan access and engagement. One Club is […]
NBCUniversal announced the most mouth-watering spread of integrated and out-of-show brand partnerships yet for the upcoming landmark 20th season of Bravo’s “Top Chef” – taking place across the pond in London, England. For this special edition season, World All-Stars, fans will be able to experience the excitement and droolworthy meals of “Top Chef” internationally with […]
With the Cannes Film Festival in full swing, research from Mastercard, official partner of the festival, reveals that two in five Brits (42 per cent) say movies have changed the way they see the world. The power of the cinematic voice has proved evident as the survey reveals that almost four in five people in […]
Nearly four in five European advertisers want to take more control of their media spend and work more collaboratively with partners, according to research from Kantar, the data, insight, and consulting company. Against the backdrop of an increasingly dynamic marketplace and emerging retail opportunities and challenges, brands are also seeking closer relationships with their agencies […]