Advanced Television

MAGNA

Study: Brand experience boost for advertisers

Findings from a study released by strategic investment and media intelligence firm MAGNA, streaming platform and device specialist Roku and consulting service IPG Media Lab demonstrate how marketers can use brand experiences that aid TV streaming content discovery while sponsorships for live events and sports are limited. The study, Valuing the Value Exchange, reveals video […]

September 11, 2020

Study: Culturally-relevant content drives engagement

Music video platform Vevo has partnered with MAGNA and IPG Media Lab, to reveal significant findings around the nuances of multicultural audiences’ video viewing behaviour. The Anatomy of a Video Experience: A Multicultural Study explores how audiences consume content across multiple devices and their motivations around viewing habits. Understanding these subtleties is key for advertisers […]

August 24, 2020