Research from Ampere Analysis highlights how new season releases boost the viewing of older seasons. Analysis of a basket of shows debuting new seasons on Netflix in H2 2023 revealed that older seasons of these shows saw an increase of 86 per cent in viewing hours on H1 2023. Titles without a new season saw […]

Netflix has published its second edition of What We Watched: A Netflix Engagement Report, capturing Netflix viewership from July to December 2023. This report covers 99 per cent of all viewing on Netflix.  Since introducing its first report, Netflix notes that it has made “important improvements” — adding runtime and views (total hours viewed divided […]