Locality, the local video solutions provider, has announced the launch of its Advanced Audience Engine, a proprietary identity and activation solution developed in collaboration with Lovelytics, Newton Research, and Databricks that redefines how advertisers engage local audiences. The engine integrates generative AI, automation, and directly incorporates Locality’s historical local media intelligence and viewership data to […]

Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built to simplify how advertisers plan, buy, and manage local video campaigns. Drawing on insights from more than 32,000 campaigns and 24 billion locally targeted streaming ad impressions, LocalX was shaped by Locality’s real-world experience meeting […]

Locality, the preeminent local video solutions provider, has announced the appointment of Steve Silvestri as its Head of Data Strategy and Innovation. Silvestri will spearhead Locality’s efforts to advance local streaming, digital omnichannel, and broadcast video advertising solutions with data-driven innovation. Developing a robust data strategy is essential for addressing the challenges posed by a […]

Locality, the local video solutions provider, has announced the appointment of Brian Morse as vice president, Collective, a new Locality initiative merging broadcast expertise with data-driven media capabilities that delivers targeted and measurable solutions to elevate the advertiser experience. With over two decades of experience in national TV sales and a proven track record in […]

Inscape, a provider of currency-grade smart TV data, and Locality, the local US video advertising provider, have jointly announced a partnership that deploys critical insights to help resolve data reporting inefficiencies for advertisers across local broadcast and streaming TV. Through these combined efforts, Locality and Inscape demonstrate joint effectiveness in measuring and driving unique incremental […]