LiveRamp and FreeWheel have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector. This is a new global partnership. The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s Authenticated Traffic Solution publisher partners into FreeWheel’s TV […]
FreeWheel is launching new identity collaborations and capabilities that it say will enable advertisers to seamlessly connect first and third-party data to the increasing wide array of IDs coming from diverse platforms and endpoints, allowing for greater scale, optimal reach and frequency for television. By connecting premium data services and platforms, including Blockgraph, Experian, LiveRamp […]
Warner Bros Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms. Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand partners of Eurosport the ability to use cookie-less identifiers to engage more efficiently […]
Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising ecosystem to help European advertisers, agencies […]
Advertisers will be able to use intent-rich search data to power their advanced addressable TV strategies. Through a new partnership with LiveRamp, they can now reach prequalified viewing audiences based on their search behavior in the most immersive environment and on the biggest screen through their MVPD or AVOD of choice. Broadcast advertising remains a […]
Xandr, AT&T’s advanced advertising company, has announced investments which expand its portfolio of identity offerings. Earlier this year, Xandr announced a multi-faceted approach to balance customers’ advertising needs and consumer privacy, and has now delivered several addressability solutions through integrations with LiveRamp (NYSE:Ramp), netID and Unified ID 2.0, as well as publisher first-party data activation […]
Targeted audience segmentation to maximize reach and minimize waste in advertising recently took a major leap forward with the launch of purchase-based segmentation from Commerce Signals. A Verisk Financial business, Commerce Signals is a leading source of purchase behavior data based on credit and debit card transactions. Commerce Signals has been forming strategic partnerships with […]
At 2021 IAB NewFronts, fuboTV, the sports-first live TV streaming platform in the US, announced the launch of a branded content studio for advertisers, and a partnership with LiveRamp to enhance its addressable advertising capabilities. Through the new studio, advertisers can collaborate with fuboTV’s creative team to create custom branded content to air on Fubo […]
The Partnership for Responsible Addressable Media (PRAM) has extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation. They must also align with several principles based on those announced at […]
Discovery has announced the launch of OneGraph, a new ad product that will unify audiences across all of Discovery’s linear and digital platforms. When combined with Discovery Engage, the company’s advanced advertising solution, OneGraph will offer marketers a single platform to reach and analyse Discovery’s 30 per cent share of cable television viewers across all platforms, including […]