LiveRamp, the data collaboration partner, has announced an expanded partnership with Tesco, the UK supermarket retailer. To provide more personalised and informative advertising campaigns to its customers, Tesco is utilising LiveRamp’s Data Collaboration Platform across its Grocery, Home & Clothing, Mobile and the retail media divisions. LiveRamp’s interoperable platform enables Tesco to provide customers across […]
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising spend in the Yahoo DSP by harnessing RampID, LiveRamp’s durable identifier. The expanded partnership to the […]
LiveRamp, the data collaboration platform, has announced a partnership with Ocado Ads, the Retail Media Network of the online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media solution. Audience+ will allow agencies and brand partners to leverage Ocado’s first-party shopper data insights via LiveRamp’s technology. They will be […]
Mediaocean, a foundational partner for omnichannel advertising, has announced its deepened partnership with LiveRamp, integrating RampID into the Flashtalking platform for ad serving and optimisation. This milestone positions Flashtalking as the first creative ad server to comprehensively implement RampID, enabling advertisers to achieve precision, personalisation, and performance at scale without third-party cookies. “Flashtalking has worked […]
DirecTV Advertising, a specialist in addressable advertising, has announced a partnership with LiveRamp, the data collaboration platform, to enable LiveRamp’s Authenticated Traffic Solution across DirecTV’s streaming platforms in the US. LiveRamp’s solution allows brand marketers to connect their first-party data with DirecTV’s deterministic user data, enabling deeper advertiser control for targeting and measurement across authenticated […]
Following the launch of TF1+ at the start of this year, TF1 group is taking its digital acceleration strategy to the next level with the unveiling of its advertising roadmap for the streaming space. In this era of digital marketing, advertisers are adopting ever more sophisticated strategies aimed at creating brand interactions throughout the consumer […]
Nielsen has announced that LiveRamp, the data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. The deal connects first and third-party data sources to Nielsen via LiveRamp, which enables audiences to be planned and measured across platforms by leveraging Nielsen ONE Ads, […]
MobileFuse, the in-app, CTV, and DOOH advertising platform, has announced an expanded, strategic partnership with LiveRamp, the data collaboration platform. MobileFuse is utilising LiveRamp’s Authenticated Traffic Solution, helping publisher partners uncover new revenue opportunities and benefit from higher fill rates — all while navigating mobile signal deprecation and an increasing third-party cookie-free environment. LiveRamp’s Authenticated […]
In an effort to enable more effective marketing for its advertisers, as well as power engaging and personalised interactions for customers, NBCUniversal – working with LiveRamp – is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), a solution that enables NBCU to privately reconcile their first-party data with marketers’ data, and personalise […]
LiveRamp has joined forces with Microsoft Advertising to deepen omnichannel measurement using privacy-enhanced data collaboration to safely connect data sets across media platforms, including premium channels and exclusive CTV inventory. Clean room technology via LiveRamp’s Data Collaboration Platform powered by Habu unlocks previously inaccessible data sets across TV, CTV, social media, digital, retail and programmatic […]