TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]

Advertising measurement, planning and optimisation platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a test-and-learn for alternative measures of video ad performance, Warner Bros Discovery will use VideoAmp’s […]

Streaming is more popular than ever among all age groups, reaching 73 per cent of Brits, according to research by advertising technology specialist The Trade Desk. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV. The […]

While the global video streaming industry kept growing in the first half of 2022, each individual service continued losing playtime per user as the competition between platforms increased, according to video intelligence specialist NPAW’s Video Streaming Industry Report H1 2022, which examines the evolution of streaming consumption and quality trends on a global and regional […]

Connected TV advertising delivery and measurement platform Innovid and converged TV measurement and attribution platform TVSquared have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million (€140m). With the industry calling for a more transparent and accountable TV ecosystem, the companies said […]

Digital video measurement standards proponent the Global Video Measurement Alliance has issued a special report, Discovering Audiences On Social Video: How brands can leverage new reach in the changing media landscape, on the challenges facing media owners and advertisers during the 2021 upfronts season. The report showcases how social video in the US attracts younger […]

Findings from video advertising platform Unruly suggest that Connected TV (CTV) advertising performs better than linear TV across key indicators. The company’s research investigates consumer attitudes