Broadcast regulator Ofcom is seeking evidence on how the TV distribution landscape could develop over the next decade and beyond. Ofcom notes that large numbers of people still rely on traditional, scheduled broadcast TV – the so—called ‘linear’ TV – particularly for its ability to inform us about what is happening in the world and […]
LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher attention index and a 74 per cent higher co-viewing incidence than linear TV content. LG Ad Solutions partnered with TVision to use a combination of their camera Sensor, […]
RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]
Yahoo Advertising, the advertising division of Yahoo, has unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. The study involved polling over 300 TV marketers, including agency and brand advertisers. As viewers transition from traditional TV to streaming and digital, advanced TV enables […]
GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]
Droners, a high-tech adventure set in an animated, eco-friendly world, will make its UK linear premiere on children’s channel, POP, on March 6th. In Terraqua, a world that is 95 per cent covered in water, the eco-technology genius Wyatt Whale has organised the Whale Cup, a drone race competition that will determine his future apprentice. […]
SPI International’s streaming service FilmBox+ has announced the launch of Smart Channels, now available globally. Smart Channels are curated playlists of on-demand content that play back-to-back in a similar fashion to traditional linear channels. These channels are fully digital and are exclusive to the FilmBox+ platform. In addition to FilmBox+’s VoD catalogue and linear channels, […]
Samba TV, a provider of omniscreen data and measurement, has released its latest State of Viewership report, analysing approximately 47 billion hours of linear and streaming in the US during the second half of 2022. Samba TV’s targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership, and a […]
Research carried out by advertising platform Innovid, in partnership with marketing and retail professionals community Ascendant Network, highlights how advertising strategies have changed to reach and engage with audiences across linear, connected TV and digital. The report, The Future of Converged TV: How Advertisers Are Adapting the Video Mix to Reach and Engage with Audiences […]
A global study from Samsung Ads through Verve reveals that ads on ad-funded and free streaming TV (FAST) services are more likely to be watched compared to other services – a finding consistent across the UK, Germany, Australia, and India. The global report, Understanding Advertising Engagement across different viewing platform types, compared key markets in […]