Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth potential in emerging markets offer the promise of a bright future for those with the ability to evolve. […]
Limelight has completed the acquisition of Edgecast from Yahoo. The combined company will operate as Edgio. A press release from Edgio said that its solutions will “combine the power of the world’s best performing edge platform with the most complete set of capabilities for web applications, APIs and video content – continuing on its strategy […]
Video game playing rose to a new level in 2020, with UK consumers’ time playing up 4 per cent on the previous year. The desire to stay connected and entertained while stuck at home during the pandemic has driven online gaming popularity – more than a third of UK gamers (37 per cent) have made […]
Content delivery specialist Limelight Networks is claiming that online video can now feature truly live and interactive experiences on a global scale thanks to new features and enhancements for the next generation of Realtime Streaming, providing sub-second latency for time-sensitive video applications that enable live interaction with viewers. The majority of online video viewers (64 […]
Online video is more popular than ever with the average global viewer watching nearly eight hours (seven hours, 55 minutes) per week. With consumers homebound during the pandemic, 46 per cent of UK viewers signed up to additional streaming services and video viewing increased
Limelight Networks, a provider of content delivery network (CDN) and edge cloud services, has announced another edge compute partnership with Katapy, a fast growing global online video platform company. Katapy is tapping into the power of Limelight’s edge computing and CDN services to advance its customers’ online video experiences, reduce cost, and scale to meet […]
Limelight Networks, a provider of content delivery network (CDN) and edge cloud services, has expanded its edge capabilities by launching EdgeFunctions, a new serverless compute service which allows developers to tap into the power of the company’s global network and gives them the flexibility to deploy and run their own code. EdgeFunctions provides a customisable […]