Extreme E, the new electric off-road series, today reveals its innovative Command Centre – a classic motorsport pit wall unpacked – which will play a focal role in the live race broadcasts, creating drama and atmosphere. Operating like a futuristic strategy room, this purpose built studio is where key team players will join together to […]
Extreme E, the electric off-road racing championship, has confirmed Belgium’s RTBF as the latest addition to its broadcasting portfolio. The series will join a roster of motorsport entertainment, including Formula One already available on the RTBF’s linear channel as well as its digital platform. Radio Télévision Belge Francophone (RTBF) is the public broadcasting organisation of […]
Extreme E, the new electric off-road racing series, has been working with YouGov Sport since its inception in 2018 to garner information about the championship’s audience and their attitudes towards fighting climate change, a key aim of the series. YouGov is an international research and data analytics organisation and its sports arm, YouGov Sport, has […]
Formula 1 racing is in “active talks” with Amazon regarding streaming Grand Prix on Prime Video as it scopes a digital future beyond TV broadcasting. Chase Carey, F1’s outgoing chief executive, told the Financial Times that he had held “substantive discussions […] with all the global digital platforms.” F1 is targeting younger fans who are increasingly […]
Extreme E is delighted to welcome two stellar drivers, Sébastien Loeb and Cristina Gutiérrez, who will race for X44, the team founded by Seven-Time Formula 1™ World Champion Lewis Hamilton, in the inaugural Extreme E season which begins in 2021. Acclaimed French driver Sébastien Loeb is one of the greatest rally drivers of all time […]
Formula 1 fans watched online history being made as Lewis Hamilton equalled Michael Schumacher’s record number of 91 race wins at the Formula 1 Aramco Grosser Preis Der Eifel 2020 in Germany on October 11th. The race was broadcast on the Formula 1 YouTube Channel live and for free, in seven European markets: Germany, Switzerland, […]
LG Electronics has announced that Six-Time Formula One World Champion Lewis Hamilton has been signed to be the global ambassador for its LG Signature, the company’s premium home solutions brand. Hamilton will initially star in a new campaign to communicate the brand’s philosophy, ‘Art Inspires Technology, Technology Completes Art.’ “LG Signature is a brand that […]
Having earlier announced its intention to offer live streaming of the Formula 1 Aramco Grosser Preis Der Eifel 2020 in Germany on the Formula 1 YouTube Channel, the platform has confirmed its coverage plans. The livestream starts at 11am CEST on October 9th with the first practice session. Fans will be able to watch the […]
Six-Time Formula One World Champion, Lewis Hamilton has announced the creation of his very own race team, X44, which will make its debut in Extreme E, the groundbreaking new electric off-road racing series. Named with reference to Lewis’s own racing number, X44 will enter Season 1 of the Extreme E Championship, with its first X […]
Extreme E, the new electric off-road motor racing championship, is pleased to announce that Neat Burger is to become the Official Plant-based Partner to the purpose driven sporting series. Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality […]