Advanced Television

Lewis Hamilton

Now TV brings F1 to Hong Kong

Now TV, the media entertainment arm of HKT, and Formula 1 have announced an agreement to bring the FIA Formula One World Championship to Now TV viewers in Hong Kong for the 2021 and 2022 seasons. Now TV began bringing F1 to fans in Hong Kong last month, starting with the Heineken Dutch Grand Prix 2021 […]

October 4, 2021

F1’s Aston Martin signs TikTok deal

TikTok has announced a new partnership with the Aston Martin Cognizant Formula One Team (AMCF1), as the social media platform becomes the organisation’s Official Creator Partner. The partnership will see AMCF1 working with both TikTok’s in-house creatives and the platform’s own creative community to explore new ways to engage with the AMCF1 story – including […]

July 19, 2021

Russia: Extreme E on Motor TV

Electric SUV racing series, Extreme E has announced that Motorsport TV Russia is broadcasting the championship’s X Prixs as well as race highlights, review, preview and Magazine shows – in English and Russian – on its linear channel, Motor TV. In addition, audiences in the region can enjoy Extreme E’s full debut season coverage on […]

June 18, 2021

DAZN to stream Extreme E in 100+ markets

The inaugural season of Extreme E, the new off-road electric race series, will be streamed live on DAZN in over 100 countries worldwide. DAZN will broadcast Extreme E in markets including France, Japan, South Africa, Poland, Scandinavia, Denmark, Norway, Sweden, Egypt and Portugal. The rights are non-exclusive. This deal runs for the duration of the […]

April 1, 2021By Nik Roseveare

ESPN2 record audience for Bahrain GP

The 2021 Formula 1 season started with a down-to-the-wire race for the win and a strong television audience on ESPN2. The Formula 1 Gulf Air Bahrain Grand Prix on March 28th attracted an average audience of 879,000 fans, a viewership larger than all of the F1 races run during the pandemic-shifted 2020 season. The race […]

March 31, 2021By Colin Mann

China: Tencent to broadcast Extreme E

Extreme E, the off-road electric race series, has announced that Chinese media giant Tencent will stream all five of the championship’s X Prix on its digital platform, QQ.com as well as its associated apps Tencent Sports, Tencent News and Tencent Video. In addition, Extreme E’s race highlights and magazine programmes will also be available online […]

March 29, 2021

Extreme E signs with MENA’s MBC

Extreme E, the off-road electric race championship, has confirmed that the Middle East’s extreme sports and adventure satellite channel, MBC ACTION, will televise all five of the series’ X Prixs across its territories in the Middle East and North Africa (MENA) region. AlUla, Saudi Arabia will host Extreme E’s inaugural race, and people from 23 […]

March 15, 2021

F1 TV 2021 revamp

Formula 1 is to launch an updated version of its OTT subscription video platform F1 TV for the 2021 FIA Formula 1 World Championship, with what it says are new and improved features made available to more fans on more platforms than ever before. F1 TV Pro is already available in 82 countries around the […]

March 8, 2021By Colin Mann

Bank: “2021 a build-back year for F1”

Formula 1’s revenues of $485 million (€400m) for Q4 were 7 per cent lower year-on-year, and below market expectations. A report from investment bank Berenberg says that F1’s financial numbers were not a “miss” so much as a reflection of the opacity of Formula 1’s fundamentals during the pandemic. The bank says: “2021 looks set […]

March 3, 2021By Chris Forrester

Extreme E broadcast partnership with Sky Deutschland

Extreme E, the all-electric off-road racing series, has confirmed Sky Deutschland will broadcast the championship’s X Prixs, highlights and magazine shows in Germany, Austria and Switzerland in both German and English. Ali Russell, Chief Marketing Officer at Extreme E, said: “Germany is a key market for us and I’m delighted Sky Germany has joined our […]

February 24, 2021