LALIGA and SportBoost organised the first conference on sport-applied artificial intelligence (AI). This event, known as MEET LALIGA, involved numerous personalities from the world of sport, including athletes and LALIGA EA SPORTS and LALIGA HYPERMOTION club executives, as well as experts in artificial intelligence from leading organisations such as Repsol, Microsoft, Telefónica and OdiseIA. The […]
LaLiga Tech, a digital transformation provider of solutions for the sports and entertainment sector, has unveiled its new identity, Sportian, at an event held at the Cívitas Metropolitano Stadium in Madrid. In 2021, LaLiga Tech was founded by LaLiga. It became a joint venture the following year when Globant acquired a 51 per cent majority […]
In a step towards convergence between the real and digital worlds, LALIGA has embarked on a new era in response to the evolution the company has undergone in recent years and a changing landscape. With the aim of offering football fans a more authentic experience, and having announced EA SPORTS as the main sponsor of […]
LaLiga has kicked off a new era with Electronic Arts, the competition’s new strategic partner for the next five seasons. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and digital ecosystem. LaLiga says its new direction reflects the growth it has […]
LaLiga, the Spanish football league, has signed a multi-year agreement with Play Anywhere, a specialist in driving real-time on-screen interactive experiences with a revenue clearinghouse. The collaboration is set to enhance the ways fan engage with LaLiga’s content including live games, VoD and highlight clips. The partnership facilitates the granting of an extension of rightsholders’ […]
LaLiga and Digital Virgo have signed a partnership agreement to introduce LaLiga Xtra,, which reach users on a global level offering a unique way of consuming content, through licensees in 18 countries. The agreement configurates the next phase of LaLiga Xtra, based on a licensing model, which will allow LaLiga to be focused on the content […]
The streaming offering from La Liga, LaLigaSportsTV, aims to reach €100 million in revenues annually and “become a strategic project” for La liga, according to Julio Fariñas, director of the La Liga OTT platform, speaking to El Confidencial. Today, the streaming service offers around 15 competitions both in pay and FTA TV, and between 80 […]
DAZN’s media rights strategy has fuelled continued growth and seen it soar to the tenth most-watched streaming video service in Spain for the first time, according to Consumer research from Ampere Analysis. It is also in eleventh place in Italy, where it holds exclusive rights to the majority of games for the flagship football league, […]
The Alliance for Creativity and Entertainment (ACE), the coalition dedicated to protecting the dynamic legal ecosystem for creative content, has shut down one of the largest football and live TV piracy operations in Latin America. The ACE action targeted futbollibre.net and televisionlibre.net, as well as 40 additional domains, all operated by an Argentinian man. This […]
The Asia Video Industry Association’s Coalition Against Piracy (CAP) has commended the Singapore High Court for granting an Order to block 30 illegal streaming sites and almost 150 associated domains responsible for the distribution of considerable quantities of illegally streamed content in Singapore. The Order was obtained by CAP members, BBC Studios, Discovery Communications, LaLiga, […]