Advanced Television

La Liga EA Sports

La Liga strengthens Asia expansion

La Liga has signed an exclusive deal with Begin, the OTT service in Southeast Asia, to broadcast all first and second division matches through 2030 in Pakistan, Bangladesh, and Sri Lanka. The agreement takes effect immediately in Pakistan and Bangladesh, while coverage in Sri Lanka will begin with the 2026–2027 season. The deal will run […]

July 25, 2025From David Del Valle in Madrid

La Liga calls for enhanced AV content

Representatives of clubs in Spain’s premier football league La Liga have approved the requirement for an additional parameter to be included in the ‘audience recognition’ criteria – that is to say knowledge and awareness of a club among audiences – allowing for a more equitable and fairer distribution of resources generated by the commercialisation of […]

August 7, 2023By Colin Mann

Movistar, Orange agree football rights deal

Orange Spain has reached an agreement with Movistar, DAZN and La Liga to share pay-TV rights to La Liga this coming season starting in August. Orange Spain will offer all matches from the new rebranded La Liga EA Sports along with the UEFA Champions League, the Europa League and the Conference League. In recent years, […]

July 26, 2023From David Del Valle in Madrid