Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]

It is well known that the pandemic increased streaming consumption – and now Kantar Media TGI has put a percentage on that.  It has compared data on consumer sentiment and behaviour data for media consumption and found that, in March 2019, 26 per cent of British adults agreed that online TV streaming means they now […]

As Gareth Southgate’s England team prepare for this evening’s [July 10th] semi-final clash against The Netherlands, Kantar Media TGI has looked into how audiences have been engaging with the UEFA Euro 2024 tournament. Kantar Media’s GB TGI data found that: Football is unrivalled when it comes to drawing people into pubs: 24 per cent of […]