A study from Juniper Research has found that the global number of NFT (Non-fungible Token) transactions will rise from 24 million in 2022 to 40 million by 2027. This is based on its medium scenario for adoption, with brands leveraging the metaverse to boost digital growth. It cautioned that although NFTs present a new channel […]

A study by Juniper Research has predicted that the total number of Voice-over-5G users will reach 2.5 billion globally by 2026; rising from only 290 million in 2022. This remarkable growth of 780 per cent will be driven by the acceleration of 5G roll-outs following a slowing during the pandemic. Voice-over-5G leverages the software-based nature […]

A sudy from Juniper Research has found that the global value of the cellular IoT market will reach $61 billion by 2026; rising from $31 billion in 2022. It identified the growth of 5G and cellular LPWA (Low-power Wide Area) technologies as key to this 95 per cent increase over the next four years. The […]

A report from Juniper Research has predicted that end-user spend via carrier billing will increase to $73.8 billion (€64.6bn) in 2024, from $54.4 billion in 2021, with growth driven by 5G-based mobile gaming and video subscriptions. To leverage this growth, the report advises operators to forge new partnerships with content providers to build frameworks that […]

A Juniper Research study forecasts that global digital advertising spend will increase from $407 billion (€356.3bn) in 2022 to $753 billion in 2026; representing growth of 85 per cent. The report found that mobile in-app revenue will account for 56 per cent of global spend by 2026. The research, Digital Advertising: Emerging Trends, Key Opportunities […]

A study from Juniper Research has found that the global market value of the subscription economy will grow to $275 billion (€242.6bn) in 2022; rising from $224 billion in 2021. After evaluating 10 key subscription-based markets, the research identified the following three as generating the highest revenue in 2022: 1. Physical Goods2. Digital Video3. Digital […]

A study from Juniper Research has found that revenue generated from 5G services will reach $600 billion (€530bn)  by 2026, representing 77 per cent of global operator-billed revenue. It found that the adoption of 5G services across consumer and IoT sectors has been driven by a strong uptake of 5G-capable devices, coupled with attractive 5G […]

A study from Juniper Research has found that global revenue from 5G services will reach $73 billion (€63.3bn) by the end of 2021; rising from $20 billion last year. This represents a growth of 250 per cent. It predicts that 5G will represent 8.5 per cent of operator revenue by the end of this year, […]

A study from Juniper Research has found that spend through voice assistant-enabled smart TVs will reach nearly $500 million (€432.2m) in 2023; a sharp increase from the $126 million expected in 2021. This growth reflects how voice assistants are becoming context‑dependent sales portals, as well as information and control systems, and smart TVs will bring […]

The VR adult content market will grow from $716 million (€610.2m) in 2021 to $19 billion in 2026 – representing 22 per cent of the global digital adult content value – predicts a report by Juniper Research. The report says that subscription services will generate revenue from VR content and will benefit from the expected […]