A study by Juniper Research anticipates that the first year of commercial direct-to-cell (D2C) services will be 2025; generating a modest $30 million (€27.2m) in revenue globally. However, they further forecast that operators will generate almost $1.7 billion by 2029. Despite this impressive 8,000 per cent growth, the study predicts that operators will face challenges […]
A study from Juniper Research, the specialist in technology markets, forecasts that the global AdTech market will grow by 60 per cent over the next five years, with AdTech platforms anticipated to generate $27 billion (€24.4bn) in 2024, and $43.5 billion by 2029. The study identified the need to improve audience targeting to increase ad […]
A study from Juniper Research, experts in the Internet of Things (IoT) market, forecasts that the number of satellites in orbit that can be leveraged for IoT connectivity will grow 150 per cent over the next five years. It predicts that these satellites will grow from 10,000 in 2024 to over 24,000 by 2029; owing […]
A new survey from telecommunications market specialist Juniper Research has ranked Tesco Mobile as the leading network operator in the UK for customer satisfaction in 2024. The comprehensive survey of 3,300 UK mobile subscribers assessed attitudes towards their chosen network operators and the services they provide. According to the study, the top five mobile operators […]
A study by Juniper Research, experts in the fintech and payments markets, forecasts that the global number of digital video subscriptions will grow by 14 per cent over the next five years; rising from 3.1 billion in 2024 to 3.5 billion in 2028. This slow growth can be attributed to subscription fatigue in developed markets. […]
A study from Juniper Research, experts in the telecommunications markets, forecasts that revenue from Communication Platform as a Service (CPaaS) rich media traffic, including RCS, video and social media, will grow by 190 per cent to over $10 billion (€9.3bn) in the next five years; rising from $3.4 billion in 2023. It identified two key […]
A study by Juniper Research, the specialist in telecommunications, forecasts that operators will invest $26 billion (€24.16bn) in cloud services in 2024, with expenditure growing to $65 billion in 2028. Telecommunications cloud refers to the implementation of cloud technology, services, and architecture into operator core networks, with this centralisation enabling operators to develop automated network […]
A study from Juniper Research, a specialist in telecommunications markets, has predicted operators will find revenue growth through the monetisation of enterprise markets, such as cellular IoT, to capitalise on the $900 billion (€829.2bn) global telecommunications market this year. Despite their significant investment in 5G networks, operators have struggled to monetise the widespread adoption of […]
Research from Juniper Research, a specialist in telecommunications markets, forecasts that operators will generate $400 billion (€365.7bn) in service revenue from 5G networks in 2024; an annual growth of 32 per cent from 2023. However, the report anticipates that as 5G penetration rates become saturated amongst consumers, it will be imperative for operators to launch […]
A study from Juniper Research, the specialist in telecommunications markets, predicts OTT messaging apps will remain the dominant channel for conversational commerce. This is despite a fall in global market share of conversational commerce spend from 53 per cent in 2024, to 45 per cent in 2028. Much of this spend will be driven by […]