ITV has announced an investment in health and fitness app The Body Coach, created by fitness coach and TV presenters Joe Wicks. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £3 million (€3.4m) in return for advertising inventory across ITV’s channels and ITVX, building […]

While health and fitness influencers have been popular on social media for some years now, the events of 2020 acted as a catalyst to firmly establish their place in society. With national lockdowns resulting in gym closures, many people turned to the likes of Instagram, YouTube and TikTok for workout guidance and nutrition advice. Health […]