JioStar, the Indian media giant, has notified the International Cricket Council (ICC) of its intent to exit its four-year India media rights contract – valued at some $3 billion (€2.5bn) – citing unsustainable financial losses. According to India’s Economic Times, JioStar has formally conveyed to the ICC that it will not be able to fulfil […]

JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during TATA IPL 2025. The study, spanning five brands, revealed insights into how audiences engage with live sports across Linear TV (LTV), Connect TV (CTV) and Mobile. The study analysed campaigns across a number of categories such as carbonated beverages, consumer […]