NFL fandom in the US has moved beyond the television. As streaming platforms reshape how games are delivered, a parallel experience now unfolds across mobile phones, tablets, and laptops, where live broadcasts are paired with real-time data, social discussion, betting activity, and digital commerce. Watching the NFL is no longer passive. Fans track statistics, react […]
5 and Paramount UK have announced a new multi-year partnership with the NFL and CBS Sports to bring live coverage of the NFL season free-to-air to viewers across the UK. Every week through the NFL season, two Sunday evening games will be broadcast; the first at 6pm on 5 and the second at 9pm on […]
ESPN’s Monday Night Football (MNF) delivered its most-watched season in 23 years. MNF reached 124 million fans across the US, lifted its audience in every key demo by double-digits, and aired four games whose viewership surpassed all previous MNF games dating back to the 2000 NFL season (395+ games). The 2023 Monday Night Football season […]
ESPN’s Monday Night Football has reached more than 100 million fans in the US and is achieving a record high weekly viewership, providing a foundation for success across the entire NFL on ESPN portfolio at the halfway point of the 2023 NFL Season. Multiple NFL on ESPN studio shows have scored their own individual viewership […]
ESPN, The Walt Disney Company and the NFL are collaborating on a first-of-its-kind NFL game presentation – Toy Story Funday Football – as real-time action between the Atlanta Falcons and Jacksonville Jaguars will be experienced in Pixar’s iconic Toy Story Universe. Fans can immerse themselves in a fully-animated offering on October 1st on Disney+, ESPN+ […]
Heading into kickoff of the NFL 2023 season, ESPN Fantasy Football, has already set a new all-time record with 11.6 million players and more signing up through Week 1 and beyond. Fans playing ESPN Fantasy Football have created more than 6 million teams this year, which also establishes a new mark. At one point in this week, […]
Roku has announced that its original documentary feature NFL Draft: The Pick Is In scored big during its opening weekend on The Roku Channel, becoming the #1 Roku Original Documentary premiere. NFL Draft: The Pick Is In drew more new and returning users to The Roku Channel than any previous Roku Original documentary title. The […]
Roku has greenlit an untitled Roku Original documentary feature focused on the three days of the NFL Draft, from Skydance Sports and produced by NFL Films for The Roku Channel, with the plan for this to be an annual event on the platform. NFL Films cameras have been given access to the high-stakes draft rooms […]
SponsorUnited has released the sponsorship revenue across the NFL for the 2022-2023 regular season. Reaching an all-time high across both digital and physical assets, SponsorUnited estimates the total sponsorship revenue across all 32 individual teams is $2.05 billion (€1.91bn) – and $2.7 billion when combined with sponsorships for the league as a whole. This season’s […]
Amazon and DirecTV have entered into a multi-year agreement to offer Prime Video’s exclusive Thursday Night Football (TNF) line-up to NFL fans visiting more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services, and many other venues in the US. DirecTV for Business will now deliver live TNF action […]