The biggest UK audience of the World Cup so far watched England v USA on ITV1 on November 25th with a peak of 18 million viewers tuning in to see the Three Lions held to a lacklustre 0-0 draw in their second match of the tournament. The audience figures, which encompass all viewers across television […]
ITV has announced new measures to strengthen support for producers, including access to advice on sustainability topics on and off screen for all producers, as well as publishing guidance and ideas on how to bring sustainability topics to life in on-screen content. ITV says the new measures align with its wider commitment to integrate sustainability […]
UK commercial broadcaster ITV’s shift towards a digital-first content strategy could cannibalise its linear services, according to Neil Anderson, Analyst at Ampere Analysis. In a blog post, he notes that ITV is placing exclusive Originals and a digital-first windowing strategy at the heart of its new hybrid AVoD/SVoD service, ITVX, which will integrate ITV’s three […]
ITV has announced an agreement with Warner Bros Discovery International Television Distribution to bring a raft of US TV series to the ITVX streaming platform in the UK. Content launching on ITVX in late 2022 and early 2023 includes two DC dramas: Arrow, starring Stephen Amell (pictured) as the vigilante superhero, and all five seasons […]
I’m A Celebrity… Get Me Out Of Here! is back with new trials in video game Fortnite Creative. The experience, which goes live on November 24th, is created by Metavision and 3D Lab, and allow players to take on challenges they will recognise from the series. Players will also discover a portal marking the launch […]
England’s World Cup 2022 opener against Iran on November 21st was streamed a record 8 million times on BBC iPlayer and BBC Sport online, making it the largest live streamed event on the BBC over a 24 hour period. The dominant 6-2 victory for the Three Lions also pulled in a peak TV audience of […]
Following the success of WordSurge, which reached Number One in the App Store Free Charts and App Store Trivia Charts, Live Tech Games has launched KnockOut, a new interactive game, in partnership with ITV. The new app will host live trivia games alongside the World Cup. KnockOut is available to download in App Stores now, […]
Sian McWilliams, currently Executive Producer for a wide slate of programmes at Left Bank Pictures, including upcoming Without Sin for ITVX and The F*ck It Bucket for Netflix, is stepping up to become Creative Director for the company from January 1st 2023. The role will oversee the whole slate of Left Bank programmes with a […]
ITV has announced new retail media partnerships with two of the UK’s largest brands among a raft of announcements at the Palooza gala. Created with Tesco’s customer data partner, dunnhumby, and Boots Media Group, ITV’s new Matchmaker service allows FMCG advertisers who supply both retail giants to enhance their VoD targeting with category shopper audiences […]
Pixel Power, a Rohde & Schwarz company, the player in advanced playout and automated channel branding, has worked with ITV Creative to successfully deliver its new identity. ITV is the largest commercial broadcaster in the UK with six linear channels and the UK’s freshest new streaming service, ITVX. ITV is a long-term user of Pixel […]