England’s World Cup 2022 opener against Iran on November 21st was streamed a record 8 million times on BBC iPlayer and BBC Sport online, making it the largest live streamed event on the BBC over a 24 hour period. The dominant 6-2 victory for the Three Lions also pulled in a peak TV audience of […]
Following the success of WordSurge, which reached Number One in the App Store Free Charts and App Store Trivia Charts, Live Tech Games has launched KnockOut, a new interactive game, in partnership with ITV. The new app will host live trivia games alongside the World Cup. KnockOut is available to download in App Stores now, […]
Sian McWilliams, currently Executive Producer for a wide slate of programmes at Left Bank Pictures, including upcoming Without Sin for ITVX and The F*ck It Bucket for Netflix, is stepping up to become Creative Director for the company from January 1st 2023. The role will oversee the whole slate of Left Bank programmes with a […]
ITV has announced new retail media partnerships with two of the UK’s largest brands among a raft of announcements at the Palooza gala. Created with Tesco’s customer data partner, dunnhumby, and Boots Media Group, ITV’s new Matchmaker service allows FMCG advertisers who supply both retail giants to enhance their VoD targeting with category shopper audiences […]
Pixel Power, a Rohde & Schwarz company, the player in advanced playout and automated channel branding, has worked with ITV Creative to successfully deliver its new identity. ITV is the largest commercial broadcaster in the UK with six linear channels and the UK’s freshest new streaming service, ITVX. ITV is a long-term user of Pixel […]
ITV has launched a new tool for advertisers – Automated Contextual Targeting (ACT) – providing insights into moods, objects and moments in programmes they can use to fine-tune campaigns. Developed by ITV’s AdLabs advertising innovation group, ACT has launched with Boots and Sainsbury’s as pioneering launch partners, and will soon be available via Planet V […]
ITV, the UK’s largest commercial broadcater, recorded revenues of £2.52 billion (€2.8bn) for the first nine months of 2022, a year-on-year increase of 6 per cent. Advertising revenues saw a 14 per cent drop in Q3, but with the World Cup on the horizon, ITV said it expected ad revenue to ease by 1-1.5 per […]
ITV and the BBC will show both UEFA Euro 2024 and UEFA Eueo 2028 under a new deal agreed with UEFA.The broadcasters will split the rights to each tournament equally, with matches divided between broadcasters until a shared final. This arrangement maintains free to air coverage of the men’s UEFA European Championships and reflects the […]
ITV has confirmed that its new streaming platform, ITVX, will roll out in the UK on December 8th. Replacing ITV Hub as the online home of all ITV content, ITV says that viewers can expect a new and improved product experience, as well as more new and exclusive programmes to stream for free. ITVX will […]
Investment bank Berenberg is maintaining its ‘SELL’ advice on UK commercial broadcaster ITV to clients. Moreover, the bank is also cutting its advertising revenue estimates for the broadcaster saying that demand has dropped “quite sharply” for Q4/2022. The bank suggests that ITV is not alone, noting: “Across Europe, the advertising environment is deteriorating, and it […]