Walkers has partnered with ITV1’s Daytime show Loose Women to create a fully integrated commercial campaign. The iconic panel has taken over the ad break in an ‘as live’ debate asking the the big question: When it comes to sandwiches, ‘are you #CrispIN or #CrispOUT? On May 15th the first ad break saw a full […]
ITV Studios and The Virtual Brand Group (VBG) have launched The Voice Studios, an immersive virtual experience based on the hit series The Voice that allows fans to go on a musical journey to find their voice, just like the contestants on the show. The Voice Studios, which is free for everyone worldwide, offers fans […]
ITV has published its Q1 trading update for the 3 months to March 31st. Total external revenue was down 7 per cent to £776 million (€893.3 million). Carolyn McCall, ITV Chief Executive, commented: “ITV continued to make significant strategic progress in the quarter and all parts of the business performed in line with expectations. ITVX […]
ITVX has acquired The Effects of Lying, the debut production for independent production company Bonaparte Films. The comedic drama that brings a South Asian representation to screens, directed by Isher Sahota and produced by Jon Tarcy, will premiere on July 6th – during South Asian Heritage Month. The Effects of Lying follows dutiful husband and […]
Afanti Events has announced that Hollywood A-List actor, Luke Evans, will headline the line up at the forthcoming Wales Screen Summit on 15-17 May 2023 at Cardiff’s Parkgate Hotel. The Welsh actor who has amassed a vast resume of acclaimed stage, television and film roles, will discuss his expansive career including his recent starring role in the BBC’s variety performance, Showtime […]
ITV Studios and Television New Zealand (TVNZ), New Zealand’s largest television network, have announced the renewal of the partners’ long-standing first-look output deal, gaining exclusive access to ITV Studios’ upcoming programming across genres, including drama, entertainment, factual entertainment and documentaries. In addition to the output deal, marquee brand Love Island and its three English language […]
Following the publication of the draft Media Bill, ITV has confirmed that it has applied to Ofcom to begin the process of renewing the Channel 3 nations and regions licences in England, Border Scotland, Wales and Northern Ireland, as well as applying to renew the national Channel 3 breakfast licence. Earlier this year, ITV welcomed […]
Rufus Radcliffe, MD, Streaming, Interactive & Data, ITV, has admitted it is early days for the broadcaster in the positioning of its ITVX streaming service, but that it was already learning from user feedback. Advising delegates at the DTG Summit in London that the platform has only been in existence for 147 days, he admitted […]
ITVX Kids, the new dedicated destination for kids on ITVX, has confirmed an initial selection of content that will be available to younger viewers in the 2023 school summer holidays. Brick builders can look forward to the additional episodes of Lego Dreamzzz (the first series launches this May on ITVX), which centres on a young […]
Racecourse Media Group (RMG) will pay racecourses £117.6 million (€133.7m) in payments generated from their media and data rights in 2022 – compared to £110 million in 2021. The payments are derived from a range of RMG businesses, including via betting shops (Racecourse Retail Business), online bookmaker streams (Digital Streaming), pay-TV channel (Racing TV), international […]