ITV Studios has become an Associate Member of the TV Access Project (TAP), as part of its wider commitment to make the TV industry more accessible for Disabled talent. In addition, Bethany Matthews has been appointed as ITV Studios’ first in-house Access Coordinator. The appointment of Matthews as Access Coordinator will help to ensure that […]

ITV has announced its third 2023 deal as part of its Media for Equity portfolio, in pain relief brand Flarin – its first consumer healthcare investment to date. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £5 million of advertising inventory across ITV’s channels […]

System1, the creative effectiveness platform, has revealed the top-ranking ads celebrating the FIFA Women’s World Cup and how the creative compares to the ads aired during the FIFA World Cup Qatar 2022.    System1’s Test Your Ad platform predicts the short- and long-term commercial impact of ads by measuring viewers’ second-by-second emotional responses to creative. […]

The BBC will broadcast England’s last-16 match against Nigeria, at the FIFA Women’s World Cup, live on BBC One on August 7th at 8.30am. Fans can also listen to the Lionesses’ knockout game across BBC Radio 5 Live and BBC Sounds Audiences can also watch four other Round of 16 fixtures on BBC TV and […]

Global, the Media & Entertainment Group, has retained the exclusive ad sales contract with ITV and will continue to represent the broadcaster’s podcast portfolio via DAX, its digital advertising exchange. This year, ITV launched the first I’m A Celebrity…Get Me Out Of Here! podcast hosted by iconic past campmates Scarlett Moffatt and Seann Walsh. The […]

ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VoD advertising platform, for a trial period. Sky Media, the UK’s second largest TV sales house, will use Planet V for its on demand content, with agencies and advertisers expected to be able to plan and buy […]

UK commercial broadcaster ITV has released half-year results that show ITV Studios revenues up 8 per cent and digital revenue up 24 per cent, offsetting a decline in linear advertising revenues. “The continued momentum behind ITV’s strategic transformation delivered strong growth in Studios and Digital revenues in the first half of the year, largely offsetting […]

ITV has announced a new Women’s World Cup sponsorship agreement with global small business platform, Xero. As Official FIFA Women’s Football Partner, as well as partner of the England Senior Women’s team, Xero will sponsor the coverage across ITV platforms for the duration of the tournament from July 20th to August 20th, spanning 32 games […]

Banijay Rights has announced BritBox UK, available as part of ITVX Premium, has acquired Fat Friends, the renowned Kay Mellor comedy-drama that first aired on British TV screens 23 years ago. Produced by Mellor’s Rollem Productions in association with Tiger Aspect Productions, a Banijay UK company, and Yorkshire Television, Fat Friends debuted on ITV1 in […]