England’s victory over Wales in the Guinness Men’s 6 Nations on February 7th delivered ITV’s biggest peak audience of the year so far with 5 million viewers across ITV1 and ITVX. Produced by ITV Sport Production, part of ITV Studios, the resounding 48 – 7 England win also secured the biggest sports audience of the […]

ITV is set to trial in-game ‘picture-in-picture ads’ for the first time during the opening fixture of the Six Nations Championship on February 5th when France takes on Ireland at Stade de France. The UK commercial broadcaster’s new rights deal includes the option to air two split-screen adverts before a scrum is set (one in […]

ITV has reported that January 2026 was officially its biggest ever month for streaming, recording 383 million streams, surpassing the previous record of 375 million set in June 2024 after the Men’s Euro football tournament. The milestone was driven by particularly strong performances from soap, reality and drama, with ITV noting its continued lead as […]

ITV has announced a partnership with Banijay Rights, the global distribution arm of Banijay Entertainment, and its UK production group, Banijay UK, creating an expansion of ITV’s YouTube sales offering.  ITV YouTube Sales team will now represent titles from Banijay Rights, giving brands the opportunity to buy advertising around even more broadcast-quality content on YouTube. […]

ITV has agreed a new deal with Six Nations Rugby to air major rugby competitions free-to-air until 2029, with a minimum of 124 fixtures over the next four years.  ITV and STV will be the exclusive free-to-air home of the Nations Championship for viewers in the UK, for its first two editions, in 2026 and 2028. […]

For the third consecutive year, ITV1, ITVX, STV, and STV Player will be the exclusive UK broadcaster of the Oscars. ITV will deliver the 98th Oscars ceremony and its red carpet coverage, offering free-to-air programming on ITV1 and streaming service ITVX, complemented by an array of Oscars-related content and exclusive extras. The 97th Oscars ceremony […]

ITV and PREM Rugby have agreed an extension to their free-to-air broadcast partnership, with a new two year deal. The deal means that ITV will continue to broadcast seven live matches per season, including the Gallagher PREM Rugby Final, across its free-to-air channels. Deepening its rugby portfolio, ITV Sport already broadcasts the Guinness Men’s Six […]

World Productions, part of ITV Studios, has announced two senior appointments to further bolster its editorial team. Kathryn Shrubb joins as Head of Development, where she will lead World Productions’ strategy to bring diverse projects to life. An experienced story producer, Shrubb has developed and managed scripted slates across a number different production companies, including […]

Everyone TV has announced that its free live and on‑demand streaming platform, Freely, surpassed 1 million weekly users across the Christmas week (commencing December 22nd). Data shows accelerated growth, which has continued into 2026, doubling since the half a million users previously announced in September 2025. This makes Freely the fastest growing TV platform in […]

Lily Wilson has announced the name of ITV Studios’ new entertainment label as Bright Entertainment. To mark this news, Wilson also unveiled the label’s first commission as The Chase Around the World, a new prime time format from the creators of ITV’s globally successful game show, The Chase. Hosted by Bradley Walsh, The Chase Around […]