Advanced Television

itv

New 4-year deal keeps UK horse racing on ITV until 2030

ITV has affirmed a new four-year deal that will maintain the broadcaster as the host of free-to-air UK horse racing between 2027 and 2030. The announcement provides the sport with a clear runway in the coming few seasons and clears any confusion about who is going to host the biggest fixtures when the current contract […]

November 20, 2025

Triggerfish hires Adams as SVP Business Development

South African animation studio Triggerfish has announced the appointment of Natalie Adams as Senior Vice President, Business Development. An industry specialist in animated children’s content development, production and global distribution, Adams joins Triggerfish as a consultant following the recent launch of the company’s new UK studio, with her vexpertise in business development set to help […]

November 20, 2025

I’m A Celebrity draws record 2025 audience for ITV

I’m A Celebrity…Get Me Out Of Here! returned with a peak TV overnight audience of 7.6 million viewers on November 16th, averaging 6.8 million viewers across the 90 minute show. This marks ITV’s highest overnight audience of 2025 and the biggest entertainment launch on any channel this year. The show also achieved an 83 per cent share […]

November 18, 2025

Bahrain International Trophy to be aired by record 28 broadcasters

TV audiences from all around the globe can enjoy coverage of the $1 million Bahrain International Trophy on November 14th with a record 28 broadcasters lined up to televise one of the showpiece horse races staged in the Middle East. Eight horses are set to represent Britain, Ireland, France, UAE and Bahrain in the Kingdom’s […]

November 13, 2025

ITV launches Live Addressable +; TikTok partnership

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable targeting options to ITV’s live linear broadcast channels for the first time. Exclusively bookable via Planet V,  Live Addressable + will apply ITVs full suite […]

November 12, 2025By Nik Roseveare

ITVX hits 3bn streams in 2025

ITVX has surpassed 3 billion streams for the year to date. The figure was achieved more than three weeks earlier than in 2024, which ITV says is “testament to the accelerated growth of its streaming platform”. ITV added that its BVoD service has been the #1 commercial BVoD platform in the UK every single month […]

November 11, 2025

ITV confirms Comcast bid

US media company Comcast, owner of Sky, is in talks to acquire ITV’s broadcasting business. Reports late on November 6th suggested that Comcast, which also owns assets including Universal Studios, was in talks to buy ITV’s broadcasting arm, which includes its TV channels and streaming service ITVX, but not ITV Studios. Morgan Stanley and bankers […]

November 7, 2025

ITV, World Productions unveil The Party

ITV’s Director of Drama Polly Hill has commissioned The Party, a five-part drama based on the acclaimed novel by Elizabeth Day, starring Luke Evans (Nine Perfect Strangers, Fast and Furious) as Martin Gilmour, a journalist shaped by his lifelong friendship with the wealthy and charismatic politician Ben Fitzmaurice, played by Tom Cullen (The Gold, House […]

November 6, 2025

New series of Bullseye on ITV

Bullseye, one of the UK’s most iconic gameshows is making a comeback, returning to ITV1 and ITVX at 8pm on November 9th. Host Freddie Flintoff will oversee a test of intellect and coordination alongside scorer Richard Ashdown and all-star darts professionals. Produced by Potato, the ITV Studios label behind The Chase, Bullseye sees three pairs […]

November 4, 2025By Nik Roseveare

ITV extends PDC rights

ITV and the Professional Darts Corporation (PDC) have agreed a new-three-year deal until 2028, expanding ITV’s live darts coverage. The deal will see PDC events continue to receive free-to-air coverage in the UK across ITV4 and ITVX. ITV will air a range of high-profile PDC events including the World Masters, UK Open, European Championship, Players […]

October 29, 2025