According to results from iSpot.tv’s second-by-second cross-platform measurement, Super Bowl LVI, which ran from 6:33-10:09 ET on February 13th, drew an average minute audience of 121 million viewers. Americans tuned in to watch the LA Rams defeat the Cincinnati Bengals on NBC, Telemundo and Peacock, in homes and public venues across America. Full Game Insights: […]
Gamut, a specialist in local OTT, has announced an expansion of its measurement capabilities via a partnership with iSpot, the real-time TV ad measurement and attribution company. Gamut, which recently integrated iSpot’s unified, cross-platform measurement featuring location data from PlaceIQ, can now measure the ability of local OTT and linear TV campaigns to drive visits […]
Viant Technology, a people-based advertising software company, and iSpot.tv, a specialist in real-time TV ad measurement and attribution, have announced a partnership to advance Viant’s TV advertising offerings, integrating iSpot’s Unified Measurement solution into the Adelphic advertising software. The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering OTT […]
iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, has announced the acquisition of DRMetrix, a real-time TV ad measurement company specialising in products for direct-to-consumer and direct-response TV advertisers. The deal expands iSpot’s measurement of emerging formats for addressable advertising and enhances its ability to track rotating calls-to-actions, […]
TV has looked vastly different during these past 12 months. Networks and brands have had to adjust to the changing environment around them as production delays created programming gaps and live events disappeared, reports TV ad measurement and attribution specialist iSpot. With audiences stuck at home – especially in those early months – dayparts also […]
Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]
iSpot.tv has acquired Ace Metrix, a specialist in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and brand impact of TV and video advertising. The combined capabilities of iSpot and Ace Metrix aims to provide brands a unified, granular understanding of audience reach, […]