iSpot.tv, the TV ad measurement company used by top advertisers, networks and platforms, has announced the acquisition of next-generation measurement and attribution company 605. The deal brings together two independent TV measurement companies with a significant customer footprint across brands, TV networks and streaming publishers. The acquisition of 605 immediately bolsters iSpot’s measurement solutions for […]
TV measurement company iSpot and media-agnostic, transparent, data insights-driven agency Camelot Strategic Marketing & Media have entered into a multi-year strategic agreement. The partnership brings the agency and measurement provider together to provide brands with the tools and managed services needed to ensure video investments are optimised to unique business objectives. The agency partnership marks […]
iSpot.tv, the real-time TV measurement company, has released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that US household TV ad impressions grew by 5 per cent year-over-year. During the first half of 2023 (January 1st – June 30th), iSpot data reveals there […]
TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of […]
FuboTV, the US sports-first live TV streaming platform, has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory. Leveraging iSpot’s cross-platform TV measurement solution, Fubo is now able to quantify the number of ad impressions delivered to incremental households not reached on linear TV and person-level audience estimates to […]
iSpot, the real-time TV measurement company, and The CW – owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations in 116 markets – has announced that it would partner in order to measure cross-platform premium video campaigns and sponsorships associated with the 2023 LIV Golf Tournament across linear […]
TV measurement company iSpot has released its 2022 TV Advertising Report, containing exclusive insights from currency initiatives with US TV Networks, findings from CTV verification studies and tallies from measuring every second of advertising on linear, time shifted and VoD on TV. The report contains rankings by ad impressions and spend for top networks, shows, […]
iSpot.tv, the TV measurement company, has reported preliminary linear TV ad impressions in the US for the 2022 World Cup. The footballing action, which included 64 original game airings plus additional replays across FOX, FS1, Fox Deportes, Telemundo and Universo, collectively delivered more than 14.7k ads and close to 6.2k minutes of commercial time to […]
TripleLift, the advertising technology company, has announced the selection of iSpot.tv, the real-time TV ad measurement company as a preferred independent measurement company for its Connected TV (CTV) advertising offering. The partnership provides a turnkey audience measurement solution for advertisers and publishers in video. TripleLift will leverage iSpot.tv’s cross platform ad measurement capabilities to verify […]
TVision, a company measuring TV and CTV viewer engagement, has closed an investment round of $16 million (€15.3m) for the continued transformation and modernisation of accurate, person-level panel measurement. The round was led by a strategic investment from iSpot, the real-time TV measurement company and new currency provider, along with continued support from SIG Capital, […]