Infillion, architect a composable media buying platform, and Adelaide, a specialist in attention-based media quality measurement, have announced a partnership that brings Adelaide’s AU metric to Infillion’s IDVx interactive video and TrueX value-exchange inventory. This partnership provides Adelaide with full-funnel outcome data to measure the unique experiential attention of Infillion’s TrueX formats. Traditional viewability has […]

Infillion, a full-service media platform that helps advertisers elevate their media plans with cookieless data, advanced formats, and guaranteed attention, has launched IDVx, a first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop and mobile. With IDVx, advertisers no longer have to make a trade-off between high-performance creative […]