Index Exchange, the independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, have announced the industry’s first SSP integration of Gracenote contextual intelligence. The collaboration also makes Index the first SSP to embed Gracenote’s brand safety segments and granular Do-Not-Air (DNA) controls directly into its platform. A number of major publishers […]

Synamedia has unveiled updates to its Synamedia Iris advertising platform that expand campaign formats and increase monetisation options. With the addition of programmatic support to its direct sold capability, customers will now benefit from a single, unified ad platform that reaches consumers on any screen. Furthermore, a partnership with the supply side platform (SSP), Index […]

Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]