Rugby League (RL) Commercial and IMG have unveiled a new look for Rugby League’s official fan app – Our League – powered by digital platform provider, Urban Zoo. Supporters can now access all the latest news, videos and key information via Our League’s extensive Match Centre, which covers all levels of the game. This includes […]
Euroleague Basketball, the organiser of Europe’s premier professional basketball club competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – and IMG, a sports marketing agency, have announced the renewal of their partnership agreement. This extended collaboration will run through the 2035-36 season, building upon the success of their joint venture launched in 2016. […]
The Asian Football Confederation (AFC) has announced the renewal of its media rights agreement with Sport 24, the dedicated live sports channel for the airline and cruise markets, through to 2028. The partnership will see Sport 24 broadcast the AFC’s competitions on airlines and cruise ships around the world, including the AFC Asian Qualifiers – […]
Cricket South Africa (CSA), through international media rights partner IMG, has secured a deal with Dialog TV to broadcast the Proteas Men and Proteas Women international matches in Sri Lanka. The agreement will see Dialog TV broadcast all fixtures for both teams across all three formats. This includes the current international home test series for […]
IMG has renewed its partnership with the National Hockey League (NHL) to manage its international social media strategy. The extended agreement will see IMG continue to manage and deliver end-to-end content production, publishing and reporting for the NHL’s 28 international social media channels across eight markets. These include dedicated channels for audiences in Australia, Czech […]
At a Premier League Shareholders’ meeting, clubs have unanimously agreed that the Premier League will establish a new in-house media operations business. Launching for the start of Season 2026/27, the Premier League will bring all international media content production and distribution in-house. Since 2004, this service has been provided in partnership with IMG, operating as […]
IMG has launched its Digital Trends Report 2025, exploring the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore how D2C strategy is pivoting from non-premium content to gamification, the notion that […]
TKO Group, the sports and entertainment company that owns UFC and WWE, has reached a definitive agreement with Endeavor to acquire Professional Bull Riders (PBR), On Location, and IMG in an all-equity transaction valued at $3.25 billion (€3.01bn). TKO Group said the strategic acquisition of these sports and hospitality assets from Endeavor expands its operational […]
IMG, the sports, events and representation company, has renewed and expanded its long-standing partnership with the Eredivisie through to 2030. Under the new partnership, IMG will continue to distribute the international media rights for the Netherlands’ top-flight football league and provide global advisory services to grow the league and its brand around the world. IMG […]
British Cycling Events has announced a long-term strategic partnership with global sports, events and representation company, IMG, to support the long-term growth and sustainability of the federation’s events portfolio and generate new revenue to reinvest into the sport. The six-year partnership, will see IMG provide its expertise in production, media rights distribution, commercial partnerships, digital […]