IMG has renewed its partnership with the National Hockey League (NHL) to manage its international social media strategy. The extended agreement will see IMG continue to manage and deliver end-to-end content production, publishing and reporting for the NHL’s 28 international social media channels across eight markets. These include dedicated channels for audiences in Australia, Czech […]

At a Premier League Shareholders’ meeting, clubs have unanimously agreed that the Premier League will establish a new in-house media operations business. Launching for the start of Season 2026/27, the Premier League will bring all international media content production and distribution in-house. Since 2004, this service has been provided in partnership with IMG, operating as […]

IMG has launched its Digital Trends Report 2025, exploring the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore how D2C strategy is pivoting from non-premium content to gamification, the notion that […]

TKO Group, the sports and entertainment company that owns UFC and WWE, has reached a definitive agreement with Endeavor to acquire Professional Bull Riders (PBR), On Location, and IMG in an all-equity transaction valued at $3.25 billion (€3.01bn). TKO Group said the strategic acquisition of these sports and hospitality assets from Endeavor expands its operational […]

IMG, the sports, events and representation company, has renewed and expanded its long-standing partnership with the Eredivisie through to 2030. Under the new partnership, IMG will continue to distribute the international media rights for the Netherlands’ top-flight football league and provide global advisory services to grow the league and its brand around the world. IMG […]

British Cycling Events has announced a long-term strategic partnership with global sports, events and representation company, IMG, to support the long-term growth and sustainability of the federation’s events portfolio and generate new revenue to reinvest into the sport. The six-year partnership, will see IMG provide its expertise in production, media rights distribution, commercial partnerships, digital […]

The Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) have announced a new five-year production partnership with IMG, the sports, events, and representation company, for the Roshn Saudi League (RSL), King’s Cup, and Saudi Super Cup, starting from the 2024-25 season. This season will mark a significant shift for the SPL and SAFF, […]

Sport 24, IMG’s inflight and in-ship live sports channel, has announced a deal with the Union of European Football Associations (UEFA) to broadcast the 2024 UEFA European Football Championship. Under the agreement, Sport 24 and its secondary channel Sport 24 Extra will show 50+ games of the tournament live on airlines and cruise ships around […]

The English Football League (EFL) and IMG have announced a deal which will see IMG deliver a major upgrade to the EFL’s broadcast and streaming output over the next five seasons. With record domestic and international broadcast deals in place from the 2024/25 season until 2028/29, the EFL says it is committing to an increased […]