Rakuten TV, the European streaming platform, has announced through its B2B brand, Rakuten TV Enterprise, a partnership with ID5, an identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. Through this partnership, ID5 IDs will be integrated into Rakuten TV’s CTV inventory, opening new […]
ID5, the ID provider for digital advertising, has announced the acquisition of TrueData, a US-based identity graph company. ID5, a specialist in the alternative ID space, has built a strong foothold in the US, where the majority of its clients and revenue originate. By bringing in TrueData’s graph, the company is expanding its operations in […]
ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their addressability strategies. Based on insights from 250 global respondents, including advertisers, publishers, and technology vendors, the report demonstrates how agile adaptation is overcoming increasingly complex fragmentation. Future of […]
The Guardian has announced a global partnership with ID5, the identity provider, designed to improve audience addressability and deliver more impactful advertising opportunities across its digital properties. The collaboration enables the Guardian to recognizs audiences in cookie-restricted environments, providing more consistent and effective campaign performance for advertisers while maintaining a high-quality ad experience for its […]
Amobee, a global player in advertising technology that unifies audiences across TV, digital and social, and ID5, the identity solution provider, have announcef a cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple meta graphs, allowing marketers to deploy a […]