The Guardian has announced a global partnership with ID5, the identity provider, designed to improve audience addressability and deliver more impactful advertising opportunities across its digital properties. The collaboration enables the Guardian to recognizs audiences in cookie-restricted environments, providing more consistent and effective campaign performance for advertisers while maintaining a high-quality ad experience for its […]

Amobee, a global player in advertising technology that unifies audiences across TV, digital and social, and ID5, the identity solution provider, have announcef a cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple meta graphs, allowing marketers to deploy a […]