IBM has announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the […]

Irdeto, a specialist in digital platform security, has announced the integration of Irdeto TraceMark for Distribution, a watermarking solution for content owners, post-production studios, and content aggregators, with IBM’s Aspera on Cloud, the file transfer solution. The companies say that the combined solution “offers the film industry a fast to market, easy to implement, and […]

Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities such as customisation and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the […]

IBM has joined the SCTE•ISBE Explorer Initiative as a member of the artificial intelligence (AI) and machine learning (ML) working group. IBM is the first company from outside the cable telecommunications industry to join Explorer. IBM will collaborate with subject matter experts from across industries to develop AI and ML standards and best practices. By […]