OKAST, the European SaaS provider of white-label live streaming, VoD and FAST channel platforms, has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science(IAS), as a strategic partner for its global advertising initiatives. This partnership allows OKAST to enhance their advertisers’ targeting capabilities, enrich their streaming […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the expansion of its Quality Attention measurement product, adding support for mobile in-app environments. Quality Attention unifies media quality and eye tracking with machine learning to deliver proven results. IAS says this enhancement to Quality Attention continues its commitment to providing advertisers with […]

Equativ, the independent adtech platform, has announced the availability of Integral Ad Science (IAS) pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a media measurement and optimisation platform, will use its predictive technology to allow EBC users (agencies, publishers and curators) to create inventory packages based on media quality criteria that protect the brand […]

Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft’s advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest, which means advertisers can benefit from verification reporting on Microsoft’s proprietary audience data, […]

Integral Ad Science (Nasdaq: IAS), a media measurement and optimisation platform, has announced the expansion of its Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns on Google Ads. “IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced its expanded reporting and insights are now available for Amazon DSP media buys. Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory. IAS’s solutions available to advertisers […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of the IAS Election Lab. Led by IAS Research and Insights, Data Science, and Brand Safety Specialists, the IAS Election Lab aims to provide strategic guidance and actionable insights for advertisers during the global election season. “As election season intensifies, marketers […]

Integral Ad Science, the media measurement and optimisation platform, has announced the appointment of Cameron Miille as Chief Revenue Officer of Publica by IAS. Miille will lead the global Publica by IAS revenue team and report to IAS’s Chief Executive Officer, Lisa Utzschneider. With over 12 years in sales leadership roles at Freewheel and OpenX, […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has released its 19th edition of its Media Quality Report (MQR). The annual report analyses over 280 billion digital interactions daily from across the globe to provide both advertisers and publishers with benchmarks to measure the quality of their digital advertising campaigns and inventory. The […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an integration with online gaming platform Roblox. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments. Roblox, which has […]