Advanced Television

Hulu

Roku: Yellowstone S5 top trending TV moment of 2024

Roku has revealed TV viewing data that uncovers what 2024 looked like on its streaming platform in the US. Season 5 of Yellowstone, which streams on Paramount+, marked the top trending TV moment of the year – with searches for the show grew 1,200 per cent between October and November 2024. Further highlights include: The […]

December 18, 2024

Fox, Hulu extent content deal

Fox Entertainment and Hulu have announced a multi-year content deal whereby the Disney-controlled streamer will retain the rights for Fox’s content slate. The agreement includes an expansion of their platform marketing arrangement, reportedly valued at over $1.5 billion (€1.4bn) across four years, according to Deadline. Under the terms of the new agreement, Fox’s prime-time entertainment […]

November 22, 2024

This Is Not Hollywood on Disney+ UK

Disney+ Original series This Is Not Hollywood is now available to stream exclusively on Disney+ in the UK & Ireland, and will be available on Hulu in the US on December 11th 2024. The four-part Italian Original series premiered at the 19th edition of Rome Film Fest in October. Following its release, it has become the […]

November 20, 2024

Bitcentral appoints Bradford to Board of Directors

Bitcentral, a provider of media solutions for broadcast and digital video, has announced the appointment of Bill Bradford – a seasoned industry leader with nearly three decades of experienc – to its Board of Director. Bradford’s career includes leadership roles with America Online, Yahoo!, Fox and Beachbody. Bradford led digital innovation at Fox Broadcasting Company, […]

November 18, 2024

Research: More US streaming subs opting for ad tiers

Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards […]

October 23, 2024

Data: NFL return lifts Prime Video, Peacock viewing in US

NFL season officially kicked off in September to the delight of fans across the US, and attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge revealed that NFL viewership for the month notably reflected audiences’ familiarisation with the cross-platform distribution of its games. This was most clearly indicated by the 12 per […]

October 16, 2024

Study: Satisfaction highest for live TV streamers in US

Live TV streamers in the US are more satisfied than cable and satellite customers, according to the JD Power 2024 US Television Service Provider Satisfaction Study. Overall satisfaction for live TV streamers is 625 (on a 1,000-point scale) compared with 524 among cable and satellite customers. The biggest gap in satisfaction between live TV streaming […]

September 27, 2024

Study: ‘Streamflation’ is unrelenting

FinanceBuzz conducted a study analysing the monthly prices for both standard and premium streaming subscribers over the 20 years since the services were first launched. The study tracked the pricing changes of Hulu, Paramount+, Peacock, Max, Netflix, Prime Video and Apple TV+ in the US. It begins with Hulu’s launch in 2007, which did not […]

September 19, 2024

Forecast: Japan SVoD market to hit $5.6bn

The subscription video on demand service revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 6.8 per cent from $4 billion (€3.6bn) in 2023 to $5.6 billion in 2028, driven by the strong growth in SVoD subscriptions and unique SVoD household penetration, and a steady rise in the average […]

August 29, 2024

Mometu launches new ad campaign

Mometu, the free ad-supported streaming platform, is making waves with its latest social media campaign. Featuring cheeky slogans “We’re Not Hulu” and “We’re Not Netflix”, the new campaign makes a playful nod to popular subscription video services highlighting Mometu’s unique offering. The campaign is designed to attract attention and make audiences aware that Mometu is […]

August 13, 2024