Advanced Television

HDR

ASG opens new facility in Burbank

As part of its continued commitment to the Los Angeles market, Advanced Systems Group (ASG), a technology and services provider for media creatives and content owners, opened a 5,000 square-foot-facility in Burbank. The new space features a Dolby Atmos demo theatre, a video production space with a hard cyc wall, a large video conferencing room, […]

August 20, 2025

Research: Brits confused by TV tech

Faced with a wave of jargon and overwhelming choice, many Brits are giving up on researching TVs altogether – even though it’s often a significant purchase and the entertainment hub for the home. Research from Samsung reveals that more than half of UK shoppers (54 per cent) spend less than two hours researching a new […]

July 25, 2025

MyVelo TV, Advanced HDR by Technicolor announce strategic integration

MyVelo TV, the fast-growing consumer-first platform redefining free television with streaming integration, has announced a significant new integration with Advanced HDR by Technicolor, the leading high-dynamic range (HDR) video technology developed and deployed by InterDigital and Philips. The collaboration marks an important milestone in delivering a future-proof television experience optimized for the ATSC 3.0 (NextGen […]

April 7, 2025

Advanced HDR by Technicolor sees accelerating adoption

The adoption of Advanced HDR by Technicolor is accelerating across the broadcast industry, driven by a growing variety of broadcasters and TV manufacturers embracing the technology to deliver enhanced viewing experiences. As more stations integrate this advanced version of high dynamic range (HDR), audiences are gaining broader access to richer colours, deeper contrasts, and more […]

January 8, 2025

Advanced HDR by Technicolor deployed by Capitol Broadcasting’s WRAZ

Advanced HDR by Technicolor has announced that Capitol Broadcasting is transmitting content in high dynamic range (HDR) on its FOX affiliate, WRAZ, to offer viewers an enhanced visual experience over the station’s ATSC 3.0-enabled broadcasts. Capitol Broadcasting selected Advanced HDR by Technicolor because the solution provides excellent visual quality, a simplified workflow, and improved bandwidth […]

December 19, 2024

Mediaset chooses Grass Valley’s LDX 135t

Grass Valley has agreed a framework agreement with Mediaset, Italy’s largest commercial broadcaster, to replace its existing camera fleet with LDX 135 cameras. Mediaset, which has three main television production centers – two in Milan (Segrate, Cologno Monzese) and one in Rome – sought to replace its existing cameras with a new fleet of 4K […]

September 5, 2024

InterDigital trials HDR and immersive audio at Paris Games

During the Paris Games, Advanced HDR by Technicolor, Fraunhofer IIS and Globo showcased high dynamic range (HDR) and MPEG-H Audio content that is compliant with Brazil’s TV 2.5 standard on Hisense TVs. The demonstration represents another milestone in the transition from standard to high dynamic range by demonstrating how standard dynamic range (SDR) content can […]

August 13, 2024

Advanced HDR by Technicolor and Fraunhofer participate in Globo’s TV 2.5 Showcase

During the Paris Games, Advanced HDR by Technicolor, Fraunhofer IIS and Globo showcased high dynamic range (HDR) and MPEG-H Audio content that is compliant with Brazil’s TV 2.5 standard on Hisense TVs. The demonstration represents another milestone in the transition from standard to high dynamic range by demonstrating how standard dynamic range (SDR) content can […]

August 11, 2024

NEP, WBS deliver HDR coverage for Wimbledon 2024

NEP UK and Ireland, a provider of outside broadcast services and part of the NEP Group, the media services provider for sports and entertainment worldwide, has announced its technical support for The Championships, Wimbledon 2024. Through its continued partnership with Wimbledon Broadcast Services (WBS), this year marks a significant milestone as NEP is supporting WBS […]

July 9, 2024

US broadcasters reach HDR milestone

US broadcasters are quickly launching new interactive services and enhanced picture and sound quality with NEXTGEN TV, now that three-quarters of households have access to NEXTGEN TV signals both from broadcast and Broadcast IP sources. Deployment of High Dynamic Range has jumped in recent months and a large group of stations have begun offering interactive […]

June 14, 2024