More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Highlights from the study:
WarnerMedia Kids & Family has unveiled an expansive content commitment that aims to appeal to the complete spectrum of kids and families including preschoolers, all kids ages 6-11, and family co-viewing, creating more than 300 hours of original series, specials and acquisitions that will debut on its global Cartoon Network channels and HBO Max beginning […]
Sky has announced the eight-episode limited series The Flight Attendant will air from March 19th on Sky One and NOW TV. The series tells the story of a flight attendant (series star and executive producer Kaley Cuoco) who wakes up in the wrong hotel, in the wrong bed, with a dead man – and no […]
HBO Max, WarnerMedia’s direct-to-consumer streaming platform, is scheduled to launch in late June in 39 territories across Latin America and the Caribbean, marking the first availability for the platform outside the US. Audiences in the region will soon be able to subscribe to a content offering programming from WarnerMedia’s international family of brands including HBO, […]
Findings from research firm Parks Associates reveal that in Q3 2020, more than 50 per cent of US broadband households reported that their broadband usage has increased since the start of the Covid-19 crisis. While consumers report broadband performance is keeping pace with the increased demand, in Q3 2020, 24 per cent of fixed broadband […]
HBO Max has announced series orders for three new adult animated series including: a ten-episode series order for Warner Bros Animation’s Velma, a new comedic origin story starring the unsung and underappreciated brains of the Scooby-Doo Mystery Inc gang, Velma Dinkley, voiced by executive producer Mindy Kaling; Clone High, a modern refresh of the hit series […]
On January 29th, The Little Things debuted on US streaming service HBO Max as the first Warner Bros movie to hit the service directly in 2021, coinciding with its theatrical release. According to data from Samba TV, 1.4 million US households streamed the movie, starring Denzel Washington, on its opening weekend, Viewership peaked January 30th […]
HBO Max has announced that the Warner Bros Pictures and DC full-length Max Original feature film Zack Snyder’s Justice League will premiere on the US streaming service on March 18th. The release of Zack Snyder’s cut of Justice League – which clocks in at 214 minutes – will be supported across WarnerMedia and DC platforms, […]
HBO Max will co-produce and be the US streaming home for limited series The Tourist, from production company Two Brothers Pictures (The Missing, Fleabag). The six-episode limited series is headed up by writers Harry and Jack Williams, alongside commissioning partners BBC One, Stan and ZDF. Jamie Dornan will lead this thriller charting one man’s search for […]
AT&T has posted a $13.9 billion (€11.5bn) loss in the fourth quarter, as the owner of Warner Bros and HBO took a big Covid-19 hit with $650 million in charges. But this is dwarfed by the group’s decision to accept a $15.5 billion charge on its pay-TV business, as subscribers cut the cord. The only […]