OTT services will aim to grow their subscriber bases in 2022 by focusing on markets beyond North America and Western Europe and diversifying their content offering, according to industry experts at Ampere Analysis. After the pandemic disrupted filming schedules and with the fierce competition between the SVoD platforms, a large quantity of new high-quality Scripted […]

WarnerMedia International has appointed Clémentine Bobin as Senior Creative Executive, working across development and creative production for Max Originals commissioned and produced in France, which will stream on HBO Max, the company’s direct-to-consumer video streaming platform. Bobin joins Vera Peltekian, who in October 2021 was appointed VP and Commissioning Editor of Original Production France, WarnerMedia […]

HBO Max, WarnerMedia’s streaming service, has appointed Baris Zavaroglu as its Director General in Turkey. Zavaroglu will be responsible for leading the direct-to-consumer business which launches in the country later this year. In this newly created role, Zavaroglu will oversee the launch and growth of HBO Max in Turkey aligned to the wider strategy of […]

In October 2021, HBO Nordic was exchanged for the Warner service HBO Max in the Nordic countries. Figures from Mediavision show that this had a noticeable effect on the total number of Nordic SVoD subscriptions. Thanks to the relaunch, the service is now back on the Nordic SVoD top-three list, with an average Nordic household […]

Jason Monteiro has been named General Manager of HBO Max Southeast Asia, Hong Kong and Taiwan effective immediately. Monteiro will be responsible for the day-to-day operations of WarnerMedia’s Direct-to-Consumer business, leading content experience, brand, marketing, subscriber management, digital partnerships and data analytics. Based in Singapore, he will oversee the existing HBO GO streaming service and […]

Celebrity free and unbroadcast due to a diversity controversy with its organisers, the Golden Globes were dominated by SVoD players – and particularly HBO Max. Its show Succession claimed the Golden Globe for best drama, while Hacks was named best comedy. HBO claimed six Golden Globes in all. The others – with regards to series […]

AT&T exceeded its target for HBO and HBO Max subscribers in 2021. It reached 73.8 million subscribers worldwide at year-end, compared to earlier guidance to reach the high end of its targeted range of 70-73 million subscribers. Along with other Time Warner assets, HBO will soon be spun out of AT&T into the new Discovery […]

Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]

Global content spend saw double digit growth in 2021, with research firm Ampere Analysis expecting it to exceed $220 billion (€195.3bn), with growth driven by SVoD platforms. Specifically, investment rose 14 per cent compared to 2020, representing an increase of over $20 billion. Apple TV+, Disney+, HBO Max, Peacock and Paramount+ invested over $8 billion […]

US streaming services, such as Netflix, HBO Max and Amazon Prime Video, will have to invest €15 million a year in TV and movie productions in Catalonian, Basque and Galician languages as a result of a political deal between the government and the Catalonian party ERC to approve Spain’s annual budget. Out of the total […]