Advanced Television

HBO Max

Monteiro named GM of HBO Max SE Asia

Jason Monteiro has been named General Manager of HBO Max Southeast Asia, Hong Kong and Taiwan effective immediately. Monteiro will be responsible for the day-to-day operations of WarnerMedia’s Direct-to-Consumer business, leading content experience, brand, marketing, subscriber management, digital partnerships and data analytics. Based in Singapore, he will oversee the existing HBO GO streaming service and […]

January 10, 2022

HBO Max wins big at off-air Golden Globes

Celebrity free and unbroadcast due to a diversity controversy with its organisers, the Golden Globes were dominated by SVoD players – and particularly HBO Max. Its show Succession claimed the Golden Globe for best drama, while Hacks was named best comedy. HBO claimed six Golden Globes in all. The others – with regards to series […]

January 10, 2022

AT&T late flourish for HBO

AT&T exceeded its target for HBO and HBO Max subscribers in 2021. It reached 73.8 million subscribers worldwide at year-end, compared to earlier guidance to reach the high end of its targeted range of 70-73 million subscribers. Along with other Time Warner assets, HBO will soon be spun out of AT&T into the new Discovery […]

January 5, 2022

Study: HBO Max beats Disney+ in holiday social ad wars

Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]

December 23, 2021

Analysis: SVoDs drive $220bn content spend

Global content spend saw double digit growth in 2021, with research firm Ampere Analysis expecting it to exceed $220 billion (€195.3bn), with growth driven by SVoD platforms. Specifically, investment rose 14 per cent compared to 2020, representing an increase of over $20 billion. Apple TV+, Disney+, HBO Max, Peacock and Paramount+ invested over $8 billion […]

December 20, 2021

Spain: International SVoDs must invest €15m in regional language

US streaming services, such as Netflix, HBO Max and Amazon Prime Video, will have to invest €15 million a year in TV and movie productions in Catalonian, Basque and Galician languages as a result of a political deal between the government and the Catalonian party ERC to approve Spain’s annual budget. Out of the total […]

December 16, 2021From David Del Valle in Madrid

FOX Entertainment acquires MarVista

FOX Entertainment has acquired MarVista Entertainment, a global payer in made-for-platform original content. The announcement was made by FOX Entertainment CEO Charlie Collier and MarVista CEO and Founding Partner Fernando Szew. Under Szew’s leadership, MarVistahas developed an efficient infrastructure, operating systems and production models powering an average of 80 titles annually across all genres. MarVista […]

December 14, 2021By Nik Roseveare

Report: HBO Max #3 SVoD player in Spain

HBO Max has reached a 4.9 per cent penetration rate in Spain since launching in October, becoming the third most widely watched SVoD service in the country, according to Smartme Analytics cited by online publication Marketing Digital. HBO Max has tripled the number of subscribers that HBO España (the service it effectively replaces) had in […]

November 25, 2021From David Del Valle in Madrid

Ron’s Gone Wrong for Disney+, HBO Max

Ron’s Gone Wrong – the hit animated movie from 20th Century Studios and Locksmith Animation – will join the streaming libraries of both Disney+ and HBO Max on December 15th. The movie, which debuted in cinemas on October 15th, will also be available on Blu-ray and at all digital stores such as Apple TV, Prime […]

November 23, 2021By Nik Roseveare

Smarter Production and Data-Driven Insight

The pandemic has forced the pace on what is possible with creative content production in the cloud. This is just in time to help content providers and broadcasters step up to the spiralling demand for ever more – and ever more creative – content. In a free-to-attend online event (see below) AWS hosts Sky revealing […]

November 18, 2021