Advanced Television

HBO Max

WarnerMedia bolsters teams in Asia

WarnerMedia has made three more senior content hires in Asia to bolster its original productions teams in advance of the launch of HBO Max in the region. In the Singapore-based team, Mark Francis has been appointed Group Lead of Production & Development (Scripted and Unscripted); and Wee Shi Ming has been named Lead of Entertainment […]

January 28, 2022

HBO add 13m subs in 2021, at a cost

AT&T has reported its Q4 and full-year financials revealing that its WarnerMedia entertainment unit added a combined 13.1 million subscribers across HBO and HBO Max in 2021. But it was at a cost, record subscribers meant record revenue but also record spending on content and marketing, meaning earnings were lower. “We surpassed our high-end guidance […]

January 27, 2022

Analysis: Discovery extends commissioning lead

Discovery was the greatest global commissioner of TV shows in 2021, with a record-breaking 556 first-run TV titles commissioned in the year, according to Ampere Analysis. This extends Discovery’s lead of 46, recorded in 2020, to 153 titles by the end of 2021. ViacomCBS pipped Netflix for second place with 406 titles, compared to Netflix’s […]

January 27, 2022

Research: 85% US homes have SVoD

Entertainment on Demand, the solution measuring streaming service subscription levels, has revealed subscriber behaviours in the US for the fourth quarter of 2021. The proportion of US households who have a video subscription has risen to 85 per cent (up 2 per cent points QoQ, and up 2 per cent points YoY), after two consecutive […]

January 26, 2022

HBO fastest growing DTC in Spain

Streaming service HBO Max was by far the SVoD platform with the highest growth in Spain in Q1 2021 with a customer share of 28.6 per cent, up 7 per cent on the previous quarter, according to consultancy firm GECA. Despite the increase in subscribers, HBO Max is still behind Movistar Plus, with 29.1 per […]

January 20, 2022From David Del Valle in Madrid

Netflix raises US prices

Netflix has announced its first price increases since 2020, which go into effect immediately for new subscribers in the US, and will be rolled out gradually for existing customers. The new price plans are: A basic plan (one screen at a time; no HD) is rising to $9.99 per month (from $8.99). A standard plan […]

January 17, 2022

Prediction: International expansion key for OTT

OTT services will aim to grow their subscriber bases in 2022 by focusing on markets beyond North America and Western Europe and diversifying their content offering, according to industry experts at Ampere Analysis. After the pandemic disrupted filming schedules and with the fierce competition between the SVoD platforms, a large quantity of new high-quality Scripted […]

January 17, 2022

Bobin appointed to HBO Max France development role

WarnerMedia International has appointed Clémentine Bobin as Senior Creative Executive, working across development and creative production for Max Originals commissioned and produced in France, which will stream on HBO Max, the company’s direct-to-consumer video streaming platform. Bobin joins Vera Peltekian, who in October 2021 was appointed VP and Commissioning Editor of Original Production France, WarnerMedia […]

January 13, 2022

Zavaroglu heads HBO Max in Turkey

HBO Max, WarnerMedia’s streaming service, has appointed Baris Zavaroglu as its Director General in Turkey. Zavaroglu will be responsible for leading the direct-to-consumer business which launches in the country later this year. In this newly created role, Zavaroglu will oversee the launch and growth of HBO Max in Turkey aligned to the wider strategy of […]

January 12, 2022

Report: HBO Max adds 635,000 Nordic subs

In October 2021, HBO Nordic was exchanged for the Warner service HBO Max in the Nordic countries. Figures from Mediavision show that this had a noticeable effect on the total number of Nordic SVoD subscriptions. Thanks to the relaunch, the service is now back on the Nordic SVoD top-three list, with an average Nordic household […]

January 11, 2022