For the past four years, Hub Entertainment Research’s Evolution of Video Branding study has been tracking awareness, familiarity, and understanding of top brands in the TV marketplace. Key findings from this year’s study: Although consumers don’t have a strong understanding of many TV streaming brands, as described below, they tend to be more confident describing […]
Following news that the HBO Max and Discovery+ apps will combine following the WarnerMedia/Discovery merger, Helixa looked at what crossover audiences these audiences have. In short, they both have a high affinity for the other despite some age differences. In fact, 31.35 per cent of Discovery+’s audience are also fans of HBO Max. Helixa, an […]
With the WarnerMedia/Discovery merger set to close next month, Discovery has confirmed that HBO Max and Discovery+ will be combined into one streaming offering. Discovery CFO Gunnar Wiedenfels confirmed the news speaking at the Deutsche Bank 30th Annual Media, Internet & Telecom Conference. Wiedenfels said that combining HBO Max and Discovery Plus into a new […]
In contrast to Netflix’s strategy of full season releases, mirrored by other platforms such as Prime Video and Hulu, a wave of new SVoD entrants are employing the classic model of gradual episode releases for their own original titles, but the trend may be only temporary, according to Ampere Analysis. A weekly release schedule limits […]
20th Century Studios’ mystery-thriller Death on the Nile, directed by Kenneth Branagh, will debut March 30th on Disney+ in the UK & Ireland. Death on the Nile is based on the famed 1937 novel by celebrated author Agatha Christie. Branagh, also playing the iconic detective Hercule Poirot, is joined by an all-star cast including Russell […]
Vodafone is to offer the WarnerMedia streaming platform, HBO Max, to the Vodafone TV offering in Portugal, Hungary, Romania and the Czech Republic. HBO Max will replace the existing HBO branded on demand services in these countries. HBO Max, which launched in these four countries (and more) this week, will be accessible through a number […]
HBO Max, the SVoD service from WarnerMedia, is now available in 61 territories globally after launching in 15 additional European countries, including the Netherlands, Portugal, Hungary, Poland and Romania. The platform launches with a promotion offering all customers in Central and Eastern Europe and Portugal more than 30 per cent off the monthly price for […]
WarnerMedia Kids & Family and Sesame Workshop, the nonprofit organization behind Sesame Street, have announced the next phase of their growing content partnership. Sesame Street Mecha Builders, the first of many new Sesame Workshop originals for WarnerMedia’s Cartoonito preschool programming block, is set to debut on HBO Max and Cartoon Network in early May. More […]
OTT TV episode and movie revenues for 19 Latin American countries will double to $14 billion (€12.9bn) in 2027, according to the Latin America OTT TV and Video Forecasts report from analyst firm Digital TV Research. This growth comes despite the poor economic situations in most countries. SVoD will contribute $9.7 billion by 2027. From […]
In a move that it says will create a “global leader in edge enabled software solutions”, content delivery specialist Limelight Networks has entered into a definitive agreement to acquire Yahoo’s Edgecast, a provider of edge security, content delivery and video services, in an all-stock transaction. The transaction values Edgecast at approximately $300 million (€275.7m), or […]