Ogury has announced the availability of its persona-based advertising solution on Connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes. As audiences fragment across screens, maintaining consistent targeting in multiple environments has become increasingly difficult for advertisers. With persona-based advertising now […]
Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, a global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) campaigns. This partnership will unlock advertiser-grade brand lift measurement within the Vistar ecosystem, measuring DOOH’s impact on […]
Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws from 173 in-game campaigns, part of Happydemics’ 7,000+ brand lift studies since 2021. Frameplay represents nearly 90 studies, including 40 in 2024. The research reveals in-game advertising achieves the highest ad recall at […]
Picnic, a specialist in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a partnership with Happydemics, a cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact of running campaigns on premium inventory curated through Picnic’s PIQ data platform. As advertising budgets face increasing […]
Advertising measurement platform Happydemics has announced the appointment of Baptiste Graffin as VP of Sales in APAC, tasked with spearheading the company’s growth across the region from its new base of operations in Singapore. Graffin has over 12 years of experience in the industry, including eight years scaling businesses and building teams across the APAC […]
Happydemics has announced the appointment of Michael Isaacs-Olaye as VP Sales & Partnerships UK, to lead the company’s domestic growth strategy. A seasoned marketing professional of more than 16 years, Isaacs-Olaye will combine local market knowledge with industry experience to help Happydemics continue its growth trajectory in the UK. Isaacs-Olaye is also no stranger to […]
Happydemics, a specialist in brand metrics and ad performance measurement, has announced it has raised €13 million in Series B funding. The private equity round, led by Wille Finance and Adelie Capital, will see the company ramp up its global expansion into the UK and continue its work with marketers looking to get better returns […]
Suggesting that the partnerships will allow advertisers and agencies to attribute more accurately TV ad spend and monitor campaign performance more efficiently video advertising software specialist FreeWheel has confirmed its commitment to work with three attribution partners – TV advertising platform Adalyser, market research provider Happydemics, and cross-platform TV ad measurement specialist TVSquared. Freewheel says […]