Channel 4 has announced supermarket Sainsbury’s as the new exclusive broadcast sponsor of the entire The Great British Bake Off franchise from 2022 in a multi-year deal, marking the biggest sponsorship deal of the show to date. Sainsbury’s Taste The Difference range will be the broadcast sponsor across the franchise which includes the upcoming thirteenth […]

Hours before he was sacked in a reshuffle, former Media Minister John Whittingdale announced new measures which he said will protect the creation of British TV, and help public service broadcasters (PSBs) compete with the US streaming giants in the digital age. In a keynote speech to the Royal Television Society Cambridge Convention, Whittingdale, a […]