Streaming viewership captured 47.5 per cent of US television in December 2025, beating the previous record of 47.3 per cent set in July 2025 to achieve the largest share of TV ever reported in Nielsen’s The Gauge – a snapshot of total TV and streaming consumption across the US. Streaming dominance in December was anchored […]

November 2025 delivered what Nielsen has described as “one of the most historic months to date” in its report of The Gauge, the monthly snapshot of total TV and streaming consumption in the US. The five-week reporting interval produced a 5.5 per cent monthly increase in television usage, with live sports driving broadcast to its […]

Streaming reached a historic milestone in the US in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly The Gauge report. Streaming represented 44.8 per cent of TV viewership in May 2025, its largest share of viewing to date, […]