Fox Entertainment and Hulu have announced a multi-year content deal whereby the Disney-controlled streamer will retain the rights for Fox’s content slate. The agreement includes an expansion of their platform marketing arrangement, reportedly valued at over $1.5 billion (€1.4bn) across four years, according to Deadline. Under the terms of the new agreement, Fox’s prime-time entertainment […]
AudienceXpress, a Comcast company and video media sales house, has announced its exclusive partnership with Fox Corporation’s ad-supported streaming service, Tubi, following its summer launch in the UK market. As part of this strategic partnership, AudienceXpress will utilise its expertise in the CTV space, its understanding of the UK and European markets, and its technology […]
Bitcentral, a provider of media solutions for broadcast and digital video, has announced the appointment of Bill Bradford – a seasoned industry leader with nearly three decades of experienc – to its Board of Director. Bradford’s career includes leadership roles with America Online, Yahoo!, Fox and Beachbody. Bradford led digital innovation at Fox Broadcasting Company, […]
DirecTV has launched its dedicated free ad-supported streaming TV (FAST) platform – MyFree DirecTV – in the US, a few days ahead of schedule. DirecTV is working with programmers including A&E, Fox, Lionsgate and Scripps among others to distribute a lineup of over 70 FAST channels on MyFree DirecTV. Channels available at launch include MovieSphere, […]
Tastemade, the independent media company, has announced the promotion of Niara Simon-Hollis to Head of Marketing. In her new role, Simon-Hollis will oversee a brand marketing strategy covering all aspects of the Tastemade business and its presentation to consumers and business partners, with the goal of growing streaming viewership, Tastemade+ memberships, consumer engagement, and overall brand […]
Programmatic media company MiQ tracked TV viewership trends for over 65 million US households who tuned into the November 5th election coverage. According to MiQ’s analysis, the average watch time per household was 122 minutes, with the avid viewer segment spending 3 hours following coverage. Further highlights include: Viewership peaked between 9-10 PM, with 60 per […]
The Melbourne Cup Carnival will see record TV exposure with the Australian horse racing festival to be aired on 28 sporting networks, covering 228 territories. The Lexus Melbourne Cup will headline the four-day meeting. Run on November 5th. The $8.5 million feature race takes place at Flemington Racecourse where the Victoria Racing Club (VRC) and […]
Extreme H, the hydrogen-powered motorsport championship, has announced a three-year US broadcast agreement with Fox Sports. Following the success of Extreme E, the electric off-road racing series, Extreme H will pioneer hydrogen technology in motorsport, setting a new standard for sustainability in racing. FS1 and FS2 have been a key broadcast provider of Extreme E […]
Fox News Channel (FNC) will debut new immersive graphics technology during its Fox News: Democracy 2024 coverage on November 5th. As part of FNC’s renovation of its premiere Studio M earlier this year, the network’s engineers enhanced the viewer experience with several technology and design innovations, including augmented reality (AR) technology for anchor Bill Hemmer’s […]
ESPN has announced the appointment of Jo Fox as Senior Vice President of Marketing. She will oversee strategic leadership for the marketing team, driving brand awareness, fan engagement, and contributing to the growth of revenue across ESPN’s platforms. Based in New York, she will report directly to Tina Thornton, Executive Vice President at ESPN. Fox […]