The BBC Board has appointed Jody Ford as a non-executive director. He will serve for four years on the Board, commencing January 12th. Ford brings commercial experience from the technology sector in both the UK and the US. As CEO of Trainline since 2020, he has led the company’s growth as an independent global rail […]
Channel 4 Sales has secured a two-year deal with Ford as the lead sponsor of Channel 4 Documentaries, extending their partnership from January 2026 to December 2027. The deal continues a collaboration between both parties that began in 2021, with Ford’s branding set to feature across broadcast, streaming, and a dedicated Channel 4 Digital pot […]
Ford and Eurosport have revealed a new digital content partnership to explore the future of motorsport and bring to life the carmaker’s electrification promise across the continent. A new and exclusive series will showcase the innovations at the forefront of the changes in motorsport to ignite discussions about this transformation. Developed by multichannel programmer Discovery’s […]
Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities such as customisation and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the […]