iFIT, a specialist in intelligent fitness, has announced its expansion into television with Trainer Games, a six-episode reality competition series, available on Prime Video in the US starting January 8th 2026. The series is executive produced by Nick Rigg (The Flip Off, Americans Big Deal, Tiny House Nation), Fred Pichel (Top Chef, Undercover Boss, The […]
Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]
Zoom Media, a UK provider of health and fitness digital media, has announced a partnership with 1Rebel, a boutique fitness brand in the UK, marking the first step in Zoom Media’s drive to collaborate with boutique studios nationwide. The partnership will see Zoom Media deploy itsdigital advertising platform across 1Rebel’s London fitness studios, delivering targeted […]
Virgin TV customers can jump into the fitness app, Fit at Home, and enjoy exclusive access to over 500 workouts for 3 months from the comfort of their own home for free (usually £10 per month). Customers who sign up to the offer before June 30th will also gain access to professionally created and guided […]
FitTech company WithU has announced that it will assume full ownership of its Mvmnt brand, formerly operated as a joint venture with Sky. The move will mark the beginning of the global expansion of Mvmnt, as WithU targets the growing digital fitness market in new territories. Launched in 2022, Mvmnt was created as a result […]