AudienceXpress, FreeWheel’s video sales house, has announced the findings from the fourth iteration of its Advanced TV Uncovered study, conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It uncovered significant optimism for Advanced TV, especially regarding AVoD and FAST budgets. The […]
Parks Associates research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that recently used an AVoD/FAST video streaming service increased from 31 per cent in Q1 2023 to 41 per cent in Q3 2023. The research firm’s Video Service Consumer Insights Dashboard highlights the key […]
Xumo and Comcast Advertising have released a joint report, The 2023 State of FAST, exploring the growing usage of free ad-supported streamingtelevision (FAST) among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans today. The report combines data insights from across Comcast Advertising and Xumo Play alongside custom research with […]
Research from Omdia has revealed that Free Ad-Supported Television (FAST)’s growth in the US is being powered by a small number of players with the top five channels accounting for more than 20 per cent of monthly consumption. Sharing insights at the annual Media & Leaders Entertainment Summit on November 7th in London, Omdia Senior […]
All sooka and NJOI customers in Malaysia can now access five new FAST channels at no additional cost. This addition compliments the existing ten FAST channels available for sooka customers, expanding customers’ choices to include more dramas, comedies, travel shows and Astro’s very own content such as Super Spontan All Stars, Suri Hati Mr Pilot, […]
Edgio, the platform of choice for speed, security, and simplicity at the edge, has announced a partnership with Wurl, a specialist in data-driven solutions for Connected TV (CTV), to offer FAST syndication via Edgio’s Uplynk service. With FAST Syndication powered by Wurl, Edgio customers can generate linear channels using Uplynk’s scheduler UI or APIs and […]
LA-based production company Voffla has announced it is producing the French songs for Bebefinn, the animated sing-along series, under the musical direction of 5-time Telly Award-winner Claire Dodin. With over 13 million subscribers on YouTube, Bebefinn comes from The Pinkfong Company, creators of the global sensation Baby Shark Dance, which holds the top spot as […]
Two FAST channels from RCS Media Group have been launched by Okast on the Samsung TV Plus platform in Italy. Travel & Living by Dove offers travel guides and suggestions on the most exclusive locations, discovering the beauty of Italian regions and the secrets of hidden villages, and Lifestyle by LEI is a journey into […]
Mega Max Media has announced a series of new carriage agreements for its toddler channel, ducktv, spanning both new and existing territories. The company’s FAST TV channel has made its debut on Samsung TV Plus in Australia and New Zealand. This milestone marks an expansion of the partnership between Mega Max Media and the smart […]
Following a decade of cord-cutting, that has seen pay-TV subscribers churning to paid online video services, Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video. Omdia is tracking several market developments that are driving this pay-to-free (P2F) trend globally. The clampdown […]