Sixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 per cent) spend two or more hours per week using FAST applications, according to a study, The Big Shift: Wave III, from connected TV and cross-screen advertising specialist […]
The Monster Jam channel is now live on Pluto TV in the UK, US, Canada, France, Spain, Italy and the Nordics with planned launches in Latin America and Brazil later this year. Viewers will be able to relive Monster Jam World Finals II and III, where Tom Meents swept both the Racing and Freestyle competitions, […]
In the ever-evolving landscape of streaming media, niche content has emerged as a dominant force, reshaping the way audiences consume entertainment and presenting lucrative opportunities for content owners and creators. Free Ad-Supported TV – or FAST – offers specialised programming tailored to specific interests and demographics, which are rapidly seeing increased viewership from audiences who […]
Roku, the TV streaming platform , has partnered with the National Basketball Association (NBA) to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where basketball fans in the US can find NBA games, highlights, documentaries, original series, and more. The Roku Channel is the inaugural partner of the […]
FastHub by MuxIP, a technology platform specialising in enhancing digital experiences, has announced a strategic partnership with Krantz Media Group (KMG), the US-based media firm. This collaboration aims to revolutionise the radio, podcast, music, and live events industries through the integration of FastHub’s innovative FAST (Free Ad-Supported Streaming TV) channel technology. MuxIP’s cutting-edge platform FASTHub, […]
Content data specialist Gracenote has expanded its FAST Programme to the US helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, US-based content owners can distribute their TV programmes and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetisable. First […]
QYOU Media India has collaborated with Toonz Media, the animation creator, producer and distributor, to launch Q Toonz, a FAST animation channel, in India. Currently live, across the Q Play+ app and over 130 smart TV brands, the channel aims to be the ultimate destination for premium animation entertainment. Q Toonz boasts a content slate […]
ThinkAnalytics, the specialist in Al-based TV content discovery, viewer data insights, and targeted advertising will be exhibiting at NAB Show 2024 with the latest product developments for cross-platform targeted/contextual advertising, content discovery, and viewer data insights. Demonstrations on the ThinkAnalytics booth in West Hall of the LVCC (booth W1313) and on the AWS booth (booth […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data from FreeWheel, the advertising technology platform in Europe – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. With FreeWheel’s coverage and capabilities in Europe and the US, the company says the data set is one […]
Sony Pictures Entertainment (SPE), has announced the launch of its portfolio of free, ad-supported streaming television (FAST) channels on LG Channels, Samsung TV Plus and TiVo+. With 54 channels across Europe, Sony One will be one of the largest portfolios of FAST channels to be deployed when it debuts in April. “Sony Pictures recognises the […]