As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]
TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]
Virgin Media O2 has launched a multi-million pound integrated brand campaign to drive awareness for its joint proposition, Volt. Running throughout the UK for the next five weeks across multiple touchpoints, the campaign aims to demonstrate how Virgin Media and O2 are ‘Better, connected’ by giving customers more and supercharging the nation’s connectivity. ‘Volt,’ the […]
At the BAFTA Games Awards on April 7th, Returnal won Audio Achievement, Best Game and Music, and Performer in a Leading Role for Jane Perry, winning her first BAFTA. Two games won two BAFTAs each: It Takes Two won Multiplayer and Original Property, and Ratchet & Clank: Rift Apart won Animation and Technical Achievement. Kimberly […]
Results from the Kagan year-end 2021 Germany Consumer Insights survey show a substantial spike in online subscription video use last year, with overall SVoD use climbing 9 percentage points over 2020 to 81 per cent. Use of Amazon Prime Video, the most widely used SVoD service among respondents in Germany, reached 52 per cent at […]
More than a third of UK internet users are unaware that online content might be false or biased, according to research from media regulator Ofcom. Every minute sees 500 hours of content uploaded to YouTube, 5,000 videos viewed on TikTok and 695,000 stories shared on Instagram. Given the sheer volume of information at the touch […]
Sports fans are eager to play a role in creating content and new video-based social media platforms are proving popular with them, according to data from Nielsen. Worldwide usage of TikTok and Twitch for sports news and content grew by 30 per cent and 21 per cent, respectively, between April 2020 and August 2021. This follows a […]
Viacom18’s and India’s leading kids’ entertainment franchise, Nickelodeon has been at the forefront of empowering and entertaining kids with the one-of-its-kind – Nickelodeon Kids’ Choice Awards. Dialling up the connect with young audiences and their parents over the years, Nickelodeon has been the perfect platform for young viewers, providing unique experiences delivered through category defining […]
South Africa’s Competition Commission has hit Facebook’s parent, Meta, with alleged “abuse of dominance” and is seeking a hefty fine for Facebook. The Commission, in a statement which included references to Meta subsidiaries WhatsApp and Facebook South Africa, says that it has cited the two companies for prosecution at the Competition Tribunal and would be […]
The invasion of Ukraine has led to a significant rise in numbers of people turning to Channel 4 News’ social media channels and its evening bulletins. Editor of Channel 4 News Esme Wren said: “This is Channel 4 at its very best. Our journalists are on the front line reporting the reality of what’s happening […]