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Study: Ads must respond to social, economic trends

Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]

November 14, 2022

Meta to axe 11,000 staff

Meta, owner of Facebook, Instagram and WhatsApp, is preparing to cut 13 per cent of its workforce. The first mass lay-offs in the firm’s history will see some 11,000 employees, from a global headcount of 87,000, lose their jobs. In a statement Meta chief executive, Mark Zuckerberg, said the cuts were “the most difficult changes […]

November 11, 2022

Telefónica demands global techs pay up

Spain’s Telefónica is seeking compensation from the US online giants – such as Google, Amazon, Meta/Facebook, Microsoft and Netflix – for the ‘over use’ of its network. The president of Telefónica, José María Álvarez-Pallete, has requested that tech companies that use more than 5 per cent of the network’s operations should pay them compensation. “We […]

November 10, 2022From David Del Valle in Madrid

Spain: 60% connected homes accessing pay-TV

The CNMC has analysed Internet consumption in Spain during the second quarter of 2022. Nine out of ten Spaniards used the network in the last three months and 78.7 per cent of them did so several times a day, according to the findings of the most recent CNMC Panel de Hogares (Household Panel). More and […]

October 31, 2022

EC to make social and streamer giants pay for networks?

The European Commission is to launch a consultation early in 2023 on whether tech giants should bear some of the costs of Europe’s telecoms networks, according to Thierry Breton, Commissioner for the Internal Market. Europe’s telecoms operators have lobbied for a financial contribution from firms such as Google, Facebook and Netflix, contending that they make […]

September 12, 2022By Colin Mann

Survey: TikTok top platform for US teens

The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform […]

August 15, 2022

Survey: UK terrestrial TV consumption trending upwards

Attest, a consumer research platform, has released the findings from the latest edition of its Quarterly UK Media Consumption Tracker. It provides continuous insights into how Brits’ habits across television, audio, news, and social media continue to evolve. The effects of inflation can be seen in Attest’s Q2 UK media consumption tracker results, with the […]

August 11, 2022

Report: Gaming streaming figures plummet

Last quarter, growth on Twitch, YouTube Gaming and Facebook Gaming begin to slow down. That trend continued in the lastest quarter, with all three platforms seeing a decline in growth compared to the previous quarter, according to Streamlabs and Stream Hatchet’s Q2 2022 Live Streaming Report. Twitch continues to be the largest live streaming platform, […]

August 10, 2022

Data: Man Utd most valuable social media brand in EPL

According to a study by Sportslens, Manchester United is the most valuable social media brand in the Premier League. The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million) and TikTok (16.3 million). This outpaces second-placed Chelsea FC, which has 118,900,000 followers on […]

July 27, 2022

Say It With Pride: Disney+ Celebrates Pride 365 on Disney+’s Youtube, Facebook

In honor of LGBTQIA+ Pride Month, Disney+ will celebrate its community of employees, talent, and fans with “Say It With Pride: Disney+ Celebrates Pride 365” premiering on June 30 at 8 PM ET / 5 PM PT on Disney+’s YouTube and Facebook. Through song and storytelling, the second annual iteration of Disney+’s Pride variety show […]

June 24, 2022