According to data from SportsLens, professional game streamers are expected to make more than $106 million (€99.9m) in 2023 – up 22 per cent on last year. The industry of watching other people play video games continues to surge in popularity. In 2020, when lockdown rules and Covid-19 restrictions made live broadcasts even more attractive, […]
According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]
BBC Studios has launched Funny Parts – a new comedy channel with three new commissions for digital platforms. Focused on new short-form comedy and entertainment content, alongside some of the funniest moments from the BBC’s catalogue of comedy including titles such as This Country, Famalam and The Young Offenders, Funny Parts shares some of the […]
In a study of choice in news, UK comms regulator Ofcom has identified concerns around the impact of online news ‘gatekeepers’ – particularly social media, such as Facebook, but also search engines and news apps such as Apple News and Google News. Ofcom’s report, Media plurality and online news, highlights how far these companies – […]
Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]
Meta, owner of Facebook, Instagram and WhatsApp, is preparing to cut 13 per cent of its workforce. The first mass lay-offs in the firm’s history will see some 11,000 employees, from a global headcount of 87,000, lose their jobs. In a statement Meta chief executive, Mark Zuckerberg, said the cuts were “the most difficult changes […]
Spain’s Telefónica is seeking compensation from the US online giants – such as Google, Amazon, Meta/Facebook, Microsoft and Netflix – for the ‘over use’ of its network. The president of Telefónica, José María Álvarez-Pallete, has requested that tech companies that use more than 5 per cent of the network’s operations should pay them compensation. “We […]
The CNMC has analysed Internet consumption in Spain during the second quarter of 2022. Nine out of ten Spaniards used the network in the last three months and 78.7 per cent of them did so several times a day, according to the findings of the most recent CNMC Panel de Hogares (Household Panel). More and […]
The European Commission is to launch a consultation early in 2023 on whether tech giants should bear some of the costs of Europe’s telecoms networks, according to Thierry Breton, Commissioner for the Internal Market. Europe’s telecoms operators have lobbied for a financial contribution from firms such as Google, Facebook and Netflix, contending that they make […]